- Making the impossible possible since 1924
- Adidas in Music and Fashion
- How to 'up' your street cred with Adidas
Shoes that can go from gym to street, that's what Adidas is all about. Fit for everyday wear, Adidas is a brand trusted by millions of people worldwide, from athletes to casual wearers, Adidas shoes are perfect for anyone. The best thing about Adidas is that you can get it anywhere on any store across the world. So start shopping for your own Adidas shoes through now!
After a humble beginning in his mother’s wash kitchen, Adi Dassler set off on his mission to equip athletes with the best gear and registered the “Gebrüder Dassler Schuhfabrik” in 1924, Germany. In 2001, Herbert Hainer became CEO of the Adidas Group and had this to share on the brand’s direction moving forward. “We are laser-focused on our mission: we strive to be the global leader in the sporting goods industry with brands built on a passion for sports and a sporting lifestyle!” During the 2000s, the brand changed the game again by cultivating its own streetwear line inspired by sports. Since then, the brand has continued paving the way in both the sports and lifestyle categories including the launch of Adidas NEO targeted at the younger generation.
From a simple man's idea, to a multi-billion dollar company, Adidas is one of the most recognized sports brand and apparel in the market. It has a wide array of products available from bags, shoes, clothes, health and beauty, sports and a whole lot more, sponsoring big names in sports, music and collaborating with famous fashion designers, to bring you the hottest and most fashionable items. Whether you are a sports enthusiast or a casual wearer, Adidas will definitely make you look like a million dollars!
Adidas promises a sleek and fashionable design with its products, giving you only the best and the latest fashion trends. Shop online for your favorite Adidas shoes and sneakers now!
Adidas A List
- Adidas was first was a partnership between brothers Adolf (Adi) and Rudolf Dassler before they parted ways.
- David Beckham signed one of the biggest athletic endorsement deals (a lifetime contract) with Adidas in 2003 for a total of $160.8 million.
- Adidas purchased rival sportswear manufacturer “Reebok” in 2006 for an estimated $3.8 billion
- In September 2004, fashion designer Stella McCartney launched a joint-venture with Adidas. The sports performance collection for women called “Adidas by Stella McCartney” has been critically acclaimed.
- Mountaineer, adventurer, explorer and author, Reinhold Messner climbed mountains in Adidas shoes.
- Gymnast Nadia Comaneci scored a perfect 10 repeatedly wearing Adidas apparel.
When it comes to artist collaborations, no one does it quite like Adidas. After Run-D.M.C in the 80s, Adidas worked with Missy Elliot in the 90s and kept its momentum. Rita Ora joined the ranks with her feminine capsule collection, as did Pusha T. The brand even moved into high fashion with its collaboration with Yamamoto. That’s not all, designers Raf Simons, Mark McNairy, Rick Owens Mary Katrantzou, Stella McCartney and Jeremy Scott are all Adidas collaborators.
Selena Gomez is now designing for the Adidas NEO label, Kanye West made the switch from Nike to Adidas and Pharrell Williams has been seen wearing Adidas numerous times and sporting custom pieces like his Swarovski-encrusted Stan Smith Adidas sneakers. The mogul’s most recent Adidas collaboration was his huge Originals Supercolor Superstar Collection. This showcased the brand’s classic basketball shape in 50 different shades for every style, mood and look. In the press release, Pharrell shared, “Supercolor is a celebration of equality through diversity. With 50 colours of the Superstar, everybody will be able to select his or her colour. It is more diverse than any pack ever before and therefore it is more individual than any pack ever before”. “With every shoe treated exactly the same, all colours are equal. No matter what colour you choose, you can be part of Supercolor. Choose your colour.” This just goes to show that Adidas has found its sweet spot to approaching lifestyle.
Itching to get a new pair of Adidas for your sneaker collection? You’re in the right place, my friend. If there ever was a space online where you can freely browse through all the available Adidas products (and discounts) at one go, iprice Singapore is it. From watches, body care, sports equipment and shoes, finding your perfect Adidas online just got a lot easier. Shop with peace of mind from trusted online shopping stores in Singapore today. Remember, you should go “All in.”