Apple iPhone Price in Singapore April, 2019

Apple iPhone 7 Apple iPhone iPhone 7, 11.9 cm (4.7"), 2 GB, 32 GB, 12 MP, iOS 10, Pink gold S$ 474.64

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Apple iPhone 8 Apple iPhone iPhone 8, 11.9 cm (4.7"), 1334 x 750 pixels, 64 GB, 12 MP, iOS 11, Grey S$ 745.87

Apple iPhone 7 Plus Apple iPhone iPhone 7 Plus, 14 cm (5.5"), 3 GB, 32 GB, 12 MP, iOS 10, Gold S$ 599.00

Apple iPhone 8 Plus Apple iPhone iPhone 8 Plus, 14 cm (5.5"), 1920 x 1080 pixels, 64 GB, 12 MP, iOS 11, Silver S$ 1,149.00

Apple iPhone 6 Apple iPhone iPhone 6, 11.9 cm (4.7"), 1 GB, 16 GB, 8 MP, iOS 8, Gold S$ 184.42

Apple iPhone 6 Plus Apple iPhone iPhone 6 Plus, 14 cm (5.5"), 1 GB, 16 GB, 8 MP, iOS 8, Grey S$ 257.67

iPhone 9 Singapore: A Compilation of Rumours and Speculations About Apple’s Next Flagship

Apple has traditionally been releasing a new iPhone every year and the iPhone 9 is Apple’s contender for 2018. As expected of a flagship phone model from one of the biggest brands in the industry, iPhone 9 has been subjected to a myriad of rumours and speculations months before it is predicted to be released.

Apple iPhone 6s Plus Apple iPhone iPhone 6s Plus, 14 cm (5.5"), 1920 x 1080 pixels, 128 GB, 12 MP, iOS 10, Pink gold S$ 488.00

Apple iPhone 5c Apple iPhone iPhone 5c (CDMA) Sprint, 10.2 cm (4"), 1136 x 640 pixels, 16 GB, 8 MP, iOS 7, Blue S$ 154.63 S$ 203.57 −24%

Apple iPhone Xs Max 256GB Gold S$ 1,919.00 S$ 2,039.00 −5%

Apple iPhone XR 128GB Black Brilliant. In every way.All-new Liquid Retina display — the most advanced LCD in the industry. Even faster Face ID. The smartest, most powerful chip in a smartphone. And a breakthrough camera system. iPhone XR. It’s beautiful any way you look at it. Introducing Liquid Retina. The new display on iPhone XR is the most advanced LCD in the industry. An innovative backlight design allows the screen to stretch into the corners. So you see true-to-life colour from one beautiful edge to the other. Beauty through innovation. Our breakthrough LCD display is the most advanced — and most colour-accurate — in the industry. Which makes everything you see look true to life. Resists water and dust. The most durable front glass in a smartphone, sealed and precision-fitted with the aerospace‑grade aluminium band, helps create an enclosure that’s water-resistant up to 1 metre for 30 minutes. iPhone XR even resists spills from coffee, tea, soft drinks and more. Exceptional materials. The most durable front glass ever in a smartphone. Precision-machined, aerospace-grade aluminium bands. Water and dust resistance.2 And six stunning new finishes. Seven-layer colour process. The beautiful finishes of the back glass are achieved using an advanced process that allows for deep, rich colours. Aerospace-grade aluminium bands.A special Apple-designed alloy is precision-machined to create structural bands, and anodised to complement the colour of the back glass. Wireless charging. The glass back allows iPhone XR to charge easily and wirelessly. Advanced Face ID. Security is simple when your face is your password. You can unlock your iPhone, log in to apps and pay for things with a glance. It’s the most secure facial authentication ever in a smartphone. And now it’s even faster. Intelligent A12 Bionic. This is the smartest, most powerful chip in a smartphone, with our next-generation Neural Engine. For amazing augmented reality experiences. Incredible portraits with Depth Control. And speed and fluidity in everything you do. Breakthrough camera system. The world’s most popular camera is defining a new era of photography. Where an innovative sensor works with the ISP and Neural Engine to help you create photos like never before. Advanced camera system Say hello to a new era of photography.Sensors, processors, algorithms and you. An innovative camera system integrates the Isp, the Neural Engine and advanced algorithms to unlock new creative possibilities and help you capture incredible photos. Smart Hdr. Leveraging multiple technologies — like faster sensors, an enhanced ISP and advanced algorithms — Smart HDR brings more highlight and shadow detail to your photos. Bokeh and Depth Control.iPhone XR has even more sophisticated bokeh — background blur — for stunning portraits. And all‑new Depth Control lets you adjust the depth of field after you shoot. Enhanced Portrait mode selfies. The TrueDepth camera generates a precise depth map to keep you in focus against a blurred background. Depth Control lets you adjust the depth of field after you shoot. More low‑light detail. The camera sensor features deeper, larger pixels. Deeper to improve image fidelity. And larger to allow more light to hit the sensor. The result? Even better low‑light photos. Sharper action shots. Faster sensors, Smart HDR and zero shutter lag combine to let you freeze a moment in time with more highlight and shadow detail. 4K video and wider stereo playback.iPhone XR shoots the highest‑quality video of any smartphone. With better low‑light performance. Extended dynamic range in videos up to 30 fps. Stereo recording. And stereo playback with wider sound separation. A picture is worth a trillion operations. The iPhone XR camera system harnesses the unprecedented power of the Neural Engine and its ability to perform 5 trillion operations per second. Together with the Apple‑designed Isp, it works like the world’s fastest photographer’s assistant to help turn your pictures into show stoppers. Face detection. In Portrait mode, the Neural Engine uses machine learning to analyse data from the camera sensor, quickly distinguishing faces in the frame. Facial landmarking. Once a face is detected, facial landmarking allows iPhone to apply creative Portrait Lighting effects to your subject. Depth mapping. The ISP’s advanced depth engine, combined with segmentation data fro S$ 1,259.59

Apple iPhone XR 128GB Coral Brilliant. In every way.All-new Liquid Retina display — the most advanced LCD in the industry. Even faster Face ID. The smartest, most powerful chip in a smartphone. And a breakthrough camera system. iPhone XR. It’s beautiful any way you look at it. Introducing Liquid Retina. The new display on iPhone XR is the most advanced LCD in the industry. An innovative backlight design allows the screen to stretch into the corners. So you see true-to-life colour from one beautiful edge to the other. Beauty through innovation. Our breakthrough LCD display is the most advanced — and most colour-accurate — in the industry. Which makes everything you see look true to life. Resists water and dust. The most durable front glass in a smartphone, sealed and precision-fitted with the aerospace‑grade aluminium band, helps create an enclosure that’s water-resistant up to 1 metre for 30 minutes. iPhone XR even resists spills from coffee, tea, soft drinks and more. Exceptional materials. The most durable front glass ever in a smartphone. Precision-machined, aerospace-grade aluminium bands. Water and dust resistance.2 And six stunning new finishes. Seven-layer colour process. The beautiful finishes of the back glass are achieved using an advanced process that allows for deep, rich colours. Aerospace-grade aluminium bands.A special Apple-designed alloy is precision-machined to create structural bands, and anodised to complement the colour of the back glass. Wireless charging. The glass back allows iPhone XR to charge easily and wirelessly. Advanced Face ID. Security is simple when your face is your password. You can unlock your iPhone, log in to apps and pay for things with a glance. It’s the most secure facial authentication ever in a smartphone. And now it’s even faster. Intelligent A12 Bionic. This is the smartest, most powerful chip in a smartphone, with our next-generation Neural Engine. For amazing augmented reality experiences. Incredible portraits with Depth Control. And speed and fluidity in everything you do. Breakthrough camera system. The world’s most popular camera is defining a new era of photography. Where an innovative sensor works with the ISP and Neural Engine to help you create photos like never before. Advanced camera system Say hello to a new era of photography.Sensors, processors, algorithms and you. An innovative camera system integrates the Isp, the Neural Engine and advanced algorithms to unlock new creative possibilities and help you capture incredible photos. Smart Hdr. Leveraging multiple technologies — like faster sensors, an enhanced ISP and advanced algorithms — Smart HDR brings more highlight and shadow detail to your photos. Bokeh and Depth Control.iPhone XR has even more sophisticated bokeh — background blur — for stunning portraits. And all‑new Depth Control lets you adjust the depth of field after you shoot. Enhanced Portrait mode selfies. The TrueDepth camera generates a precise depth map to keep you in focus against a blurred background. Depth Control lets you adjust the depth of field after you shoot. More low‑light detail. The camera sensor features deeper, larger pixels. Deeper to improve image fidelity. And larger to allow more light to hit the sensor. The result? Even better low‑light photos. Sharper action shots. Faster sensors, Smart HDR and zero shutter lag combine to let you freeze a moment in time with more highlight and shadow detail. 4K video and wider stereo playback.iPhone XR shoots the highest‑quality video of any smartphone. With better low‑light performance. Extended dynamic range in videos up to 30 fps. Stereo recording. And stereo playback with wider sound separation. A picture is worth a trillion operations. The iPhone XR camera system harnesses the unprecedented power of the Neural Engine and its ability to perform 5 trillion operations per second. Together with the Apple‑designed Isp, it works like the world’s fastest photographer’s assistant to help turn your pictures into show stoppers. Face detection. In Portrait mode, the Neural Engine uses machine learning to analyse data from the camera sensor, quickly distinguishing faces in the frame. Facial landmarking. Once a face is detected, facial landmarking allows iPhone to apply creative Portrait Lighting effects to your subject. Depth mapping. The ISP’s advanced depth engine, combined with segmentation data fro S$ 1,259.59

Apple iPhone XR 128GB Blue Brilliant. In every way.All-new Liquid Retina display — the most advanced LCD in the industry. Even faster Face ID. The smartest, most powerful chip in a smartphone. And a breakthrough camera system. iPhone XR. It’s beautiful any way you look at it. Introducing Liquid Retina. The new display on iPhone XR is the most advanced LCD in the industry. An innovative backlight design allows the screen to stretch into the corners. So you see true-to-life colour from one beautiful edge to the other. Beauty through innovation. Our breakthrough LCD display is the most advanced — and most colour-accurate — in the industry. Which makes everything you see look true to life. Resists water and dust. The most durable front glass in a smartphone, sealed and precision-fitted with the aerospace‑grade aluminium band, helps create an enclosure that’s water-resistant up to 1 metre for 30 minutes. iPhone XR even resists spills from coffee, tea, soft drinks and more. Exceptional materials. The most durable front glass ever in a smartphone. Precision-machined, aerospace-grade aluminium bands. Water and dust resistance.2 And six stunning new finishes. Seven-layer colour process. The beautiful finishes of the back glass are achieved using an advanced process that allows for deep, rich colours. Aerospace-grade aluminium bands.A special Apple-designed alloy is precision-machined to create structural bands, and anodised to complement the colour of the back glass. Wireless charging. The glass back allows iPhone XR to charge easily and wirelessly. Advanced Face ID. Security is simple when your face is your password. You can unlock your iPhone, log in to apps and pay for things with a glance. It’s the most secure facial authentication ever in a smartphone. And now it’s even faster. Intelligent A12 Bionic. This is the smartest, most powerful chip in a smartphone, with our next-generation Neural Engine. For amazing augmented reality experiences. Incredible portraits with Depth Control. And speed and fluidity in everything you do. Breakthrough camera system. The world’s most popular camera is defining a new era of photography. Where an innovative sensor works with the ISP and Neural Engine to help you create photos like never before. Advanced camera system Say hello to a new era of photography.Sensors, processors, algorithms and you. An innovative camera system integrates the Isp, the Neural Engine and advanced algorithms to unlock new creative possibilities and help you capture incredible photos. Smart Hdr. Leveraging multiple technologies — like faster sensors, an enhanced ISP and advanced algorithms — Smart HDR brings more highlight and shadow detail to your photos. Bokeh and Depth Control.iPhone XR has even more sophisticated bokeh — background blur — for stunning portraits. And all‑new Depth Control lets you adjust the depth of field after you shoot. Enhanced Portrait mode selfies. The TrueDepth camera generates a precise depth map to keep you in focus against a blurred background. Depth Control lets you adjust the depth of field after you shoot. More low‑light detail. The camera sensor features deeper, larger pixels. Deeper to improve image fidelity. And larger to allow more light to hit the sensor. The result? Even better low‑light photos. Sharper action shots. Faster sensors, Smart HDR and zero shutter lag combine to let you freeze a moment in time with more highlight and shadow detail. 4K video and wider stereo playback.iPhone XR shoots the highest‑quality video of any smartphone. With better low‑light performance. Extended dynamic range in videos up to 30 fps. Stereo recording. And stereo playback with wider sound separation. A picture is worth a trillion operations. The iPhone XR camera system harnesses the unprecedented power of the Neural Engine and its ability to perform 5 trillion operations per second. Together with the Apple‑designed Isp, it works like the world’s fastest photographer’s assistant to help turn your pictures into show stoppers. Face detection. In Portrait mode, the Neural Engine uses machine learning to analyse data from the camera sensor, quickly distinguishing faces in the frame. Facial landmarking. Once a face is detected, facial landmarking allows iPhone to apply creative Portrait Lighting effects to your subject. Depth mapping. The ISP’s advanced depth engine, combined with segmentation data fro S$ 1,259.59

Apple iPhone XR 128GB White Brilliant. In every way.All-new Liquid Retina display — the most advanced LCD in the industry. Even faster Face ID. The smartest, most powerful chip in a smartphone. And a breakthrough camera system. iPhone XR. It’s beautiful any way you look at it. Introducing Liquid Retina. The new display on iPhone XR is the most advanced LCD in the industry. An innovative backlight design allows the screen to stretch into the corners. So you see true-to-life colour from one beautiful edge to the other. Beauty through innovation. Our breakthrough LCD display is the most advanced — and most colour-accurate — in the industry. Which makes everything you see look true to life. Resists water and dust. The most durable front glass in a smartphone, sealed and precision-fitted with the aerospace‑grade aluminium band, helps create an enclosure that’s water-resistant up to 1 metre for 30 minutes. iPhone XR even resists spills from coffee, tea, soft drinks and more. Exceptional materials. The most durable front glass ever in a smartphone. Precision-machined, aerospace-grade aluminium bands. Water and dust resistance.2 And six stunning new finishes. Seven-layer colour process. The beautiful finishes of the back glass are achieved using an advanced process that allows for deep, rich colours. Aerospace-grade aluminium bands.A special Apple-designed alloy is precision-machined to create structural bands, and anodised to complement the colour of the back glass. Wireless charging. The glass back allows iPhone XR to charge easily and wirelessly. Advanced Face ID. Security is simple when your face is your password. You can unlock your iPhone, log in to apps and pay for things with a glance. It’s the most secure facial authentication ever in a smartphone. And now it’s even faster. Intelligent A12 Bionic. This is the smartest, most powerful chip in a smartphone, with our next-generation Neural Engine. For amazing augmented reality experiences. Incredible portraits with Depth Control. And speed and fluidity in everything you do. Breakthrough camera system. The world’s most popular camera is defining a new era of photography. Where an innovative sensor works with the ISP and Neural Engine to help you create photos like never before. Advanced camera system Say hello to a new era of photography.Sensors, processors, algorithms and you. An innovative camera system integrates the Isp, the Neural Engine and advanced algorithms to unlock new creative possibilities and help you capture incredible photos. Smart Hdr. Leveraging multiple technologies — like faster sensors, an enhanced ISP and advanced algorithms — Smart HDR brings more highlight and shadow detail to your photos. Bokeh and Depth Control.iPhone XR has even more sophisticated bokeh — background blur — for stunning portraits. And all‑new Depth Control lets you adjust the depth of field after you shoot. Enhanced Portrait mode selfies. The TrueDepth camera generates a precise depth map to keep you in focus against a blurred background. Depth Control lets you adjust the depth of field after you shoot. More low‑light detail. The camera sensor features deeper, larger pixels. Deeper to improve image fidelity. And larger to allow more light to hit the sensor. The result? Even better low‑light photos. Sharper action shots. Faster sensors, Smart HDR and zero shutter lag combine to let you freeze a moment in time with more highlight and shadow detail. 4K video and wider stereo playback.iPhone XR shoots the highest‑quality video of any smartphone. With better low‑light performance. Extended dynamic range in videos up to 30 fps. Stereo recording. And stereo playback with wider sound separation. A picture is worth a trillion operations. The iPhone XR camera system harnesses the unprecedented power of the Neural Engine and its ability to perform 5 trillion operations per second. Together with the Apple‑designed Isp, it works like the world’s fastest photographer’s assistant to help turn your pictures into show stoppers. Face detection. In Portrait mode, the Neural Engine uses machine learning to analyse data from the camera sensor, quickly distinguishing faces in the frame. Facial landmarking. Once a face is detected, facial landmarking allows iPhone to apply creative Portrait Lighting effects to your subject. Depth mapping. The ISP’s advanced depth engine, combined with segmentation data fro S$ 1,259.59

Apple iPhone 7 128GB Rose Gold Available in jet black, black, silver, gold, and rose gold, iPhone 7 features an all-new 12MP camera; splash, water, and dust resistance; an A10 Fusion chip; a new Retina HD display with wide color gamut; stereo speakers; and iOS 10. S$ 879.00

Apple iPhone XR 64GB Red Brilliant. In every way.All-new Liquid Retina display — the most advanced LCD in the industry. Even faster Face ID. The smartest, most powerful chip in a smartphone. And a breakthrough camera system. iPhone XR. It’s beautiful any way you look at it. Introducing Liquid Retina. The new display on iPhone XR is the most advanced LCD in the industry. An innovative backlight design allows the screen to stretch into the corners. So you see true-to-life colour from one beautiful edge to the other. Beauty through innovation. Our breakthrough LCD display is the most advanced — and most colour-accurate — in the industry. Which makes everything you see look true to life. Resists water and dust. The most durable front glass in a smartphone, sealed and precision-fitted with the aerospace‑grade aluminium band, helps create an enclosure that’s water-resistant up to 1 metre for 30 minutes. iPhone XR even resists spills from coffee, tea, soft drinks and more. Exceptional materials. The most durable front glass ever in a smartphone. Precision-machined, aerospace-grade aluminium bands. Water and dust resistance.2 And six stunning new finishes. Seven-layer colour process. The beautiful finishes of the back glass are achieved using an advanced process that allows for deep, rich colours. Aerospace-grade aluminium bands.A special Apple-designed alloy is precision-machined to create structural bands, and anodised to complement the colour of the back glass. Wireless charging. The glass back allows iPhone XR to charge easily and wirelessly. Advanced Face ID. Security is simple when your face is your password. You can unlock your iPhone, log in to apps and pay for things with a glance. It’s the most secure facial authentication ever in a smartphone. And now it’s even faster. Intelligent A12 Bionic. This is the smartest, most powerful chip in a smartphone, with our next-generation Neural Engine. For amazing augmented reality experiences. Incredible portraits with Depth Control. And speed and fluidity in everything you do. Breakthrough camera system. The world’s most popular camera is defining a new era of photography. Where an innovative sensor works with the ISP and Neural Engine to help you create photos like never before. Advanced camera system Say hello to a new era of photography.Sensors, processors, algorithms and you. An innovative camera system integrates the Isp, the Neural Engine and advanced algorithms to unlock new creative possibilities and help you capture incredible photos. Smart Hdr. Leveraging multiple technologies — like faster sensors, an enhanced ISP and advanced algorithms — Smart HDR brings more highlight and shadow detail to your photos. Bokeh and Depth Control.iPhone XR has even more sophisticated bokeh — background blur — for stunning portraits. And all‑new Depth Control lets you adjust the depth of field after you shoot. Enhanced Portrait mode selfies. The TrueDepth camera generates a precise depth map to keep you in focus against a blurred background. Depth Control lets you adjust the depth of field after you shoot. More low‑light detail. The camera sensor features deeper, larger pixels. Deeper to improve image fidelity. And larger to allow more light to hit the sensor. The result? Even better low‑light photos. Sharper action shots. Faster sensors, Smart HDR and zero shutter lag combine to let you freeze a moment in time with more highlight and shadow detail. 4K video and wider stereo playback.iPhone XR shoots the highest‑quality video of any smartphone. With better low‑light performance. Extended dynamic range in videos up to 30 fps. Stereo recording. And stereo playback with wider sound separation. A picture is worth a trillion operations. The iPhone XR camera system harnesses the unprecedented power of the Neural Engine and its ability to perform 5 trillion operations per second. Together with the Apple‑designed Isp, it works like the world’s fastest photographer’s assistant to help turn your pictures into show stoppers. Face detection. In Portrait mode, the Neural Engine uses machine learning to analyse data from the camera sensor, quickly distinguishing faces in the frame. Facial landmarking. Once a face is detected, facial landmarking allows iPhone to apply creative Portrait Lighting effects to your subject. Depth mapping. The ISP’s advanced depth engine, combined with segmentation data fro S$ 1,191.72

Apple iPhone 8 Plus / 7 Plus Leather Case iPhone 8 Plus / 7 Plus Leather Case - (PRODUCT)RED S$ 75.00

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Apple iPhone X 64GB Silver Apple iPhone X S$ 1,209.00

Apple iPhone Xs 256GB Gold Welcome to the big screens.Super Retina in two sizes — including the largest display ever on an iPhone. Even faster Face ID. The smartest, most powerful chip in a smartphone. And a breakthrough dual-camera system. iPhone XS is everything you love about iPhone. Taken to the extreme. Super Retina. In big and bigger. The custom-engineered Oled displays on iPhone XS deliver the most accurate colour in the industry, as well as HDR and true blacks. And iPhone XS Max has our largest display ever on an iPhone. Exceptional materials. The most durable glass ever in a smartphone. A beautiful new gold finish, achieved with an atomic-level process. Precision-machined, surgical-grade stainless steel bands. And a new level of water and dust resistance. Advanced Face ID. Security is simple when your face is your password. You can unlock your iPhone, log in to apps and pay for things with a glance. It’s the most secure facial authentication ever in a smartphone. And now it’s even faster. Intelligent A12 Bionic. This is the smartest, most powerful chip in a smartphone, with our next-generation Neural Engine. For amazing augmented reality experiences. Incredible portraits with Depth Control. And speed and fluidity in everything you do. Breakthrough dual-camera system. The world’s most popular camera is defining a new era of photography. Where an innovative sensor works with the ISP and Neural Engine to help you create photos like never before. Smart Hdr. New secondary frames, a faster sensor and the powerful A12 Bionic chip bring more highlight and shadow detail to your photos. Larger and deeper pixels. A new sensor creates better image fidelity, greater colour accuracy and reduced noise in low‑light shots. Enhanced bokeh effect. Portrait mode photos look even more professional thanks to a sophisticated background blur. All-new Depth Control. Now you can adjust the depth of field in portraits after you shoot. And this. iPhone XS delivers Gigabit-class LTE for superfast download speeds.5 And up to 512Gb of storage, making this our highest-capacity iPhone yet. No other phone is like iPhone. Every decision that goes into iPhone makes it stand apart. From the way it’s made, to the way we build in privacy and security from the start, to the innovative ways we recycle its components. S$ 1,870.48

Apple iPhone XR 64GB Black Brilliant. In every way.All-new Liquid Retina display — the most advanced LCD in the industry. Even faster Face ID. The smartest, most powerful chip in a smartphone. And a breakthrough camera system. iPhone XR. It’s beautiful any way you look at it. Introducing Liquid Retina. The new display on iPhone XR is the most advanced LCD in the industry. An innovative backlight design allows the screen to stretch into the corners. So you see true-to-life colour from one beautiful edge to the other. Beauty through innovation. Our breakthrough LCD display is the most advanced — and most colour-accurate — in the industry. Which makes everything you see look true to life. Resists water and dust. The most durable front glass in a smartphone, sealed and precision-fitted with the aerospace‑grade aluminium band, helps create an enclosure that’s water-resistant up to 1 metre for 30 minutes. iPhone XR even resists spills from coffee, tea, soft drinks and more. Exceptional materials. The most durable front glass ever in a smartphone. Precision-machined, aerospace-grade aluminium bands. Water and dust resistance.2 And six stunning new finishes. Seven-layer colour process. The beautiful finishes of the back glass are achieved using an advanced process that allows for deep, rich colours. Aerospace-grade aluminium bands.A special Apple-designed alloy is precision-machined to create structural bands, and anodised to complement the colour of the back glass. Wireless charging. The glass back allows iPhone XR to charge easily and wirelessly. Advanced Face ID. Security is simple when your face is your password. You can unlock your iPhone, log in to apps and pay for things with a glance. It’s the most secure facial authentication ever in a smartphone. And now it’s even faster. Intelligent A12 Bionic. This is the smartest, most powerful chip in a smartphone, with our next-generation Neural Engine. For amazing augmented reality experiences. Incredible portraits with Depth Control. And speed and fluidity in everything you do. Breakthrough camera system. The world’s most popular camera is defining a new era of photography. Where an innovative sensor works with the ISP and Neural Engine to help you create photos like never before. Advanced camera system Say hello to a new era of photography.Sensors, processors, algorithms and you. An innovative camera system integrates the Isp, the Neural Engine and advanced algorithms to unlock new creative possibilities and help you capture incredible photos. Smart Hdr. Leveraging multiple technologies — like faster sensors, an enhanced ISP and advanced algorithms — Smart HDR brings more highlight and shadow detail to your photos. Bokeh and Depth Control.iPhone XR has even more sophisticated bokeh — background blur — for stunning portraits. And all‑new Depth Control lets you adjust the depth of field after you shoot. Enhanced Portrait mode selfies. The TrueDepth camera generates a precise depth map to keep you in focus against a blurred background. Depth Control lets you adjust the depth of field after you shoot. More low‑light detail. The camera sensor features deeper, larger pixels. Deeper to improve image fidelity. And larger to allow more light to hit the sensor. The result? Even better low‑light photos. Sharper action shots. Faster sensors, Smart HDR and zero shutter lag combine to let you freeze a moment in time with more highlight and shadow detail. 4K video and wider stereo playback.iPhone XR shoots the highest‑quality video of any smartphone. With better low‑light performance. Extended dynamic range in videos up to 30 fps. Stereo recording. And stereo playback with wider sound separation. A picture is worth a trillion operations. The iPhone XR camera system harnesses the unprecedented power of the Neural Engine and its ability to perform 5 trillion operations per second. Together with the Apple‑designed Isp, it works like the world’s fastest photographer’s assistant to help turn your pictures into show stoppers. Face detection. In Portrait mode, the Neural Engine uses machine learning to analyse data from the camera sensor, quickly distinguishing faces in the frame. Facial landmarking. Once a face is detected, facial landmarking allows iPhone to apply creative Portrait Lighting effects to your subject. Depth mapping. The ISP’s advanced depth engine, combined with segmentation data fro S$ 1,191.72

Apple iPhone Xs Max 64GB Silver S$ 1,699.00 S$ 1,799.00 −5%

Apple iPhone Xs 64GB Space Grey S$ 1,579.00 S$ 1,649.00 −4%

Apple iPhone Xs Max 512GB Silver S$ 2,219.00 S$ 2,349.00 −5%

The iPhone X – 10 Years of Apple Innovation All in One Phone

The 10th-anniversary version of the iPhone was finally announced yesterday. Known as the iPhone X, the features available on the phone is a testament of Apple’s innovation over the years. The iPhone X is one of the most highly-anticipated smartphones released in 2017, not because it offers anything innovative or new by industry standards but because Apple has made big changes to the iPhone X compared to what we are so used to its predecessors.

Apple iPhone Xs Max 64GB Space Grey S$ 1,699.00 S$ 1,799.00 −5%

Apple iPhone Xs 256GB Space Grey S$ 1,799.00 S$ 1,889.00 −4%

Apple iPhone XR 256GB Red Brilliant. In every way.All-new Liquid Retina display — the most advanced LCD in the industry. Even faster Face ID. The smartest, most powerful chip in a smartphone. And a breakthrough camera system. iPhone XR. It’s beautiful any way you look at it. Introducing Liquid Retina. The new display on iPhone XR is the most advanced LCD in the industry. An innovative backlight design allows the screen to stretch into the corners. So you see true-to-life colour from one beautiful edge to the other. Beauty through innovation. Our breakthrough LCD display is the most advanced — and most colour-accurate — in the industry. Which makes everything you see look true to life. Resists water and dust. The most durable front glass in a smartphone, sealed and precision-fitted with the aerospace‑grade aluminium band, helps create an enclosure that’s water-resistant up to 1 metre for 30 minutes. iPhone XR even resists spills from coffee, tea, soft drinks and more. Exceptional materials. The most durable front glass ever in a smartphone. Precision-machined, aerospace-grade aluminium bands. Water and dust resistance.2 And six stunning new finishes. Seven-layer colour process. The beautiful finishes of the back glass are achieved using an advanced process that allows for deep, rich colours. Aerospace-grade aluminium bands.A special Apple-designed alloy is precision-machined to create structural bands, and anodised to complement the colour of the back glass. Wireless charging. The glass back allows iPhone XR to charge easily and wirelessly. Advanced Face ID. Security is simple when your face is your password. You can unlock your iPhone, log in to apps and pay for things with a glance. It’s the most secure facial authentication ever in a smartphone. And now it’s even faster. Intelligent A12 Bionic. This is the smartest, most powerful chip in a smartphone, with our next-generation Neural Engine. For amazing augmented reality experiences. Incredible portraits with Depth Control. And speed and fluidity in everything you do. Breakthrough camera system. The world’s most popular camera is defining a new era of photography. Where an innovative sensor works with the ISP and Neural Engine to help you create photos like never before. Advanced camera system Say hello to a new era of photography.Sensors, processors, algorithms and you. An innovative camera system integrates the Isp, the Neural Engine and advanced algorithms to unlock new creative possibilities and help you capture incredible photos. Smart Hdr. Leveraging multiple technologies — like faster sensors, an enhanced ISP and advanced algorithms — Smart HDR brings more highlight and shadow detail to your photos. Bokeh and Depth Control.iPhone XR has even more sophisticated bokeh — background blur — for stunning portraits. And all‑new Depth Control lets you adjust the depth of field after you shoot. Enhanced Portrait mode selfies. The TrueDepth camera generates a precise depth map to keep you in focus against a blurred background. Depth Control lets you adjust the depth of field after you shoot. More low‑light detail. The camera sensor features deeper, larger pixels. Deeper to improve image fidelity. And larger to allow more light to hit the sensor. The result? Even better low‑light photos. Sharper action shots. Faster sensors, Smart HDR and zero shutter lag combine to let you freeze a moment in time with more highlight and shadow detail. 4K video and wider stereo playback.iPhone XR shoots the highest‑quality video of any smartphone. With better low‑light performance. Extended dynamic range in videos up to 30 fps. Stereo recording. And stereo playback with wider sound separation. A picture is worth a trillion operations. The iPhone XR camera system harnesses the unprecedented power of the Neural Engine and its ability to perform 5 trillion operations per second. Together with the Apple‑designed Isp, it works like the world’s fastest photographer’s assistant to help turn your pictures into show stoppers. Face detection. In Portrait mode, the Neural Engine uses machine learning to analyse data from the camera sensor, quickly distinguishing faces in the frame. Facial landmarking. Once a face is detected, facial landmarking allows iPhone to apply creative Portrait Lighting effects to your subject. Depth mapping. The ISP’s advanced depth engine, combined with segmentation data fro S$ 1,434.13

Apple iPhone Xs Max 512GB Space Grey S$ 2,219.00 S$ 2,349.00 −5%

Apple iPhone Xs Max 512GB Gold S$ 2,219.00 S$ 2,349.00 −5%

Apple iPhone 8 64GB Space Grey S$ 745.87

Apple iPhone XR 64GB Blue Brilliant. In every way.All-new Liquid Retina display — the most advanced LCD in the industry. Even faster Face ID. The smartest, most powerful chip in a smartphone. And a breakthrough camera system. iPhone XR. It’s beautiful any way you look at it. Introducing Liquid Retina. The new display on iPhone XR is the most advanced LCD in the industry. An innovative backlight design allows the screen to stretch into the corners. So you see true-to-life colour from one beautiful edge to the other. Beauty through innovation. Our breakthrough LCD display is the most advanced — and most colour-accurate — in the industry. Which makes everything you see look true to life. Resists water and dust. The most durable front glass in a smartphone, sealed and precision-fitted with the aerospace‑grade aluminium band, helps create an enclosure that’s water-resistant up to 1 metre for 30 minutes. iPhone XR even resists spills from coffee, tea, soft drinks and more. Exceptional materials. The most durable front glass ever in a smartphone. Precision-machined, aerospace-grade aluminium bands. Water and dust resistance.2 And six stunning new finishes. Seven-layer colour process. The beautiful finishes of the back glass are achieved using an advanced process that allows for deep, rich colours. Aerospace-grade aluminium bands.A special Apple-designed alloy is precision-machined to create structural bands, and anodised to complement the colour of the back glass. Wireless charging. The glass back allows iPhone XR to charge easily and wirelessly. Advanced Face ID. Security is simple when your face is your password. You can unlock your iPhone, log in to apps and pay for things with a glance. It’s the most secure facial authentication ever in a smartphone. And now it’s even faster. Intelligent A12 Bionic. This is the smartest, most powerful chip in a smartphone, with our next-generation Neural Engine. For amazing augmented reality experiences. Incredible portraits with Depth Control. And speed and fluidity in everything you do. Breakthrough camera system. The world’s most popular camera is defining a new era of photography. Where an innovative sensor works with the ISP and Neural Engine to help you create photos like never before. Advanced camera system Say hello to a new era of photography.Sensors, processors, algorithms and you. An innovative camera system integrates the Isp, the Neural Engine and advanced algorithms to unlock new creative possibilities and help you capture incredible photos. Smart Hdr. Leveraging multiple technologies — like faster sensors, an enhanced ISP and advanced algorithms — Smart HDR brings more highlight and shadow detail to your photos. Bokeh and Depth Control.iPhone XR has even more sophisticated bokeh — background blur — for stunning portraits. And all‑new Depth Control lets you adjust the depth of field after you shoot. Enhanced Portrait mode selfies. The TrueDepth camera generates a precise depth map to keep you in focus against a blurred background. Depth Control lets you adjust the depth of field after you shoot. More low‑light detail. The camera sensor features deeper, larger pixels. Deeper to improve image fidelity. And larger to allow more light to hit the sensor. The result? Even better low‑light photos. Sharper action shots. Faster sensors, Smart HDR and zero shutter lag combine to let you freeze a moment in time with more highlight and shadow detail. 4K video and wider stereo playback.iPhone XR shoots the highest‑quality video of any smartphone. With better low‑light performance. Extended dynamic range in videos up to 30 fps. Stereo recording. And stereo playback with wider sound separation. A picture is worth a trillion operations. The iPhone XR camera system harnesses the unprecedented power of the Neural Engine and its ability to perform 5 trillion operations per second. Together with the Apple‑designed Isp, it works like the world’s fastest photographer’s assistant to help turn your pictures into show stoppers. Face detection. In Portrait mode, the Neural Engine uses machine learning to analyse data from the camera sensor, quickly distinguishing faces in the frame. Facial landmarking. Once a face is detected, facial landmarking allows iPhone to apply creative Portrait Lighting effects to your subject. Depth mapping. The ISP’s advanced depth engine, combined with segmentation data fro S$ 1,191.72

Apple iPhone 8 Plus can be the biggest game-changing smartphone in Apple's history

Apple just released three new handsets to mull over. On top of the pedestal is the iPhone X, boasting its edge-to-edge display. While the other two - the iPhone 8 and 8 Plus sport a traditional design that looks and feels exactly similar to the iPhone 7 Series.

Apple iPhone XR 256GB Blue Brilliant. In every way.All-new Liquid Retina display — the most advanced LCD in the industry. Even faster Face ID. The smartest, most powerful chip in a smartphone. And a breakthrough camera system. iPhone XR. It’s beautiful any way you look at it. Introducing Liquid Retina. The new display on iPhone XR is the most advanced LCD in the industry. An innovative backlight design allows the screen to stretch into the corners. So you see true-to-life colour from one beautiful edge to the other. Beauty through innovation. Our breakthrough LCD display is the most advanced — and most colour-accurate — in the industry. Which makes everything you see look true to life. Resists water and dust. The most durable front glass in a smartphone, sealed and precision-fitted with the aerospace‑grade aluminium band, helps create an enclosure that’s water-resistant up to 1 metre for 30 minutes. iPhone XR even resists spills from coffee, tea, soft drinks and more. Exceptional materials. The most durable front glass ever in a smartphone. Precision-machined, aerospace-grade aluminium bands. Water and dust resistance.2 And six stunning new finishes. Seven-layer colour process. The beautiful finishes of the back glass are achieved using an advanced process that allows for deep, rich colours. Aerospace-grade aluminium bands.A special Apple-designed alloy is precision-machined to create structural bands, and anodised to complement the colour of the back glass. Wireless charging. The glass back allows iPhone XR to charge easily and wirelessly. Advanced Face ID. Security is simple when your face is your password. You can unlock your iPhone, log in to apps and pay for things with a glance. It’s the most secure facial authentication ever in a smartphone. And now it’s even faster. Intelligent A12 Bionic. This is the smartest, most powerful chip in a smartphone, with our next-generation Neural Engine. For amazing augmented reality experiences. Incredible portraits with Depth Control. And speed and fluidity in everything you do. Breakthrough camera system. The world’s most popular camera is defining a new era of photography. Where an innovative sensor works with the ISP and Neural Engine to help you create photos like never before. Advanced camera system Say hello to a new era of photography.Sensors, processors, algorithms and you. An innovative camera system integrates the Isp, the Neural Engine and advanced algorithms to unlock new creative possibilities and help you capture incredible photos. Smart Hdr. Leveraging multiple technologies — like faster sensors, an enhanced ISP and advanced algorithms — Smart HDR brings more highlight and shadow detail to your photos. Bokeh and Depth Control.iPhone XR has even more sophisticated bokeh — background blur — for stunning portraits. And all‑new Depth Control lets you adjust the depth of field after you shoot. Enhanced Portrait mode selfies. The TrueDepth camera generates a precise depth map to keep you in focus against a blurred background. Depth Control lets you adjust the depth of field after you shoot. More low‑light detail. The camera sensor features deeper, larger pixels. Deeper to improve image fidelity. And larger to allow more light to hit the sensor. The result? Even better low‑light photos. Sharper action shots. Faster sensors, Smart HDR and zero shutter lag combine to let you freeze a moment in time with more highlight and shadow detail. 4K video and wider stereo playback.iPhone XR shoots the highest‑quality video of any smartphone. With better low‑light performance. Extended dynamic range in videos up to 30 fps. Stereo recording. And stereo playback with wider sound separation. A picture is worth a trillion operations. The iPhone XR camera system harnesses the unprecedented power of the Neural Engine and its ability to perform 5 trillion operations per second. Together with the Apple‑designed Isp, it works like the world’s fastest photographer’s assistant to help turn your pictures into show stoppers. Face detection. In Portrait mode, the Neural Engine uses machine learning to analyse data from the camera sensor, quickly distinguishing faces in the frame. Facial landmarking. Once a face is detected, facial landmarking allows iPhone to apply creative Portrait Lighting effects to your subject. Depth mapping. The ISP’s advanced depth engine, combined with segmentation data fro S$ 1,434.13

Apple iPhone Xs 64GB Gold Welcome to the big screens.Super Retina in two sizes — including the largest display ever on an iPhone. Even faster Face ID. The smartest, most powerful chip in a smartphone. And a breakthrough dual-camera system. iPhone XS is everything you love about iPhone. Taken to the extreme. Super Retina. In big and bigger. The custom-engineered Oled displays on iPhone XS deliver the most accurate colour in the industry, as well as HDR and true blacks. And iPhone XS Max has our largest display ever on an iPhone. Exceptional materials. The most durable glass ever in a smartphone. A beautiful new gold finish, achieved with an atomic-level process. Precision-machined, surgical-grade stainless steel bands. And a new level of water and dust resistance. Advanced Face ID. Security is simple when your face is your password. You can unlock your iPhone, log in to apps and pay for things with a glance. It’s the most secure facial authentication ever in a smartphone. And now it’s even faster. Intelligent A12 Bionic. This is the smartest, most powerful chip in a smartphone, with our next-generation Neural Engine. For amazing augmented reality experiences. Incredible portraits with Depth Control. And speed and fluidity in everything you do. Breakthrough dual-camera system. The world’s most popular camera is defining a new era of photography. Where an innovative sensor works with the ISP and Neural Engine to help you create photos like never before. Smart Hdr. New secondary frames, a faster sensor and the powerful A12 Bionic chip bring more highlight and shadow detail to your photos. Larger and deeper pixels. A new sensor creates better image fidelity, greater colour accuracy and reduced noise in low‑light shots. Enhanced bokeh effect. Portrait mode photos look even more professional thanks to a sophisticated background blur. All-new Depth Control. Now you can adjust the depth of field in portraits after you shoot. And this. iPhone XS delivers Gigabit-class LTE for superfast download speeds.5 And up to 512Gb of storage, making this our highest-capacity iPhone yet. No other phone is like iPhone. Every decision that goes into iPhone makes it stand apart. From the way it’s made, to the way we build in privacy and security from the start, to the innovative ways we recycle its components. S$ 1,628.07

Apple iPhone XR 256GB White Brilliant. In every way.All-new Liquid Retina display — the most advanced LCD in the industry. Even faster Face ID. The smartest, most powerful chip in a smartphone. And a breakthrough camera system. iPhone XR. It’s beautiful any way you look at it. Introducing Liquid Retina. The new display on iPhone XR is the most advanced LCD in the industry. An innovative backlight design allows the screen to stretch into the corners. So you see true-to-life colour from one beautiful edge to the other. Beauty through innovation. Our breakthrough LCD display is the most advanced — and most colour-accurate — in the industry. Which makes everything you see look true to life. Resists water and dust. The most durable front glass in a smartphone, sealed and precision-fitted with the aerospace‑grade aluminium band, helps create an enclosure that’s water-resistant up to 1 metre for 30 minutes. iPhone XR even resists spills from coffee, tea, soft drinks and more. Exceptional materials. The most durable front glass ever in a smartphone. Precision-machined, aerospace-grade aluminium bands. Water and dust resistance.2 And six stunning new finishes. Seven-layer colour process. The beautiful finishes of the back glass are achieved using an advanced process that allows for deep, rich colours. Aerospace-grade aluminium bands.A special Apple-designed alloy is precision-machined to create structural bands, and anodised to complement the colour of the back glass. Wireless charging. The glass back allows iPhone XR to charge easily and wirelessly. Advanced Face ID. Security is simple when your face is your password. You can unlock your iPhone, log in to apps and pay for things with a glance. It’s the most secure facial authentication ever in a smartphone. And now it’s even faster. Intelligent A12 Bionic. This is the smartest, most powerful chip in a smartphone, with our next-generation Neural Engine. For amazing augmented reality experiences. Incredible portraits with Depth Control. And speed and fluidity in everything you do. Breakthrough camera system. The world’s most popular camera is defining a new era of photography. Where an innovative sensor works with the ISP and Neural Engine to help you create photos like never before. Advanced camera system Say hello to a new era of photography.Sensors, processors, algorithms and you. An innovative camera system integrates the Isp, the Neural Engine and advanced algorithms to unlock new creative possibilities and help you capture incredible photos. Smart Hdr. Leveraging multiple technologies — like faster sensors, an enhanced ISP and advanced algorithms — Smart HDR brings more highlight and shadow detail to your photos. Bokeh and Depth Control.iPhone XR has even more sophisticated bokeh — background blur — for stunning portraits. And all‑new Depth Control lets you adjust the depth of field after you shoot. Enhanced Portrait mode selfies. The TrueDepth camera generates a precise depth map to keep you in focus against a blurred background. Depth Control lets you adjust the depth of field after you shoot. More low‑light detail. The camera sensor features deeper, larger pixels. Deeper to improve image fidelity. And larger to allow more light to hit the sensor. The result? Even better low‑light photos. Sharper action shots. Faster sensors, Smart HDR and zero shutter lag combine to let you freeze a moment in time with more highlight and shadow detail. 4K video and wider stereo playback.iPhone XR shoots the highest‑quality video of any smartphone. With better low‑light performance. Extended dynamic range in videos up to 30 fps. Stereo recording. And stereo playback with wider sound separation. A picture is worth a trillion operations. The iPhone XR camera system harnesses the unprecedented power of the Neural Engine and its ability to perform 5 trillion operations per second. Together with the Apple‑designed Isp, it works like the world’s fastest photographer’s assistant to help turn your pictures into show stoppers. Face detection. In Portrait mode, the Neural Engine uses machine learning to analyse data from the camera sensor, quickly distinguishing faces in the frame. Facial landmarking. Once a face is detected, facial landmarking allows iPhone to apply creative Portrait Lighting effects to your subject. Depth mapping. The ISP’s advanced depth engine, combined with segmentation data fro S$ 1,434.13

Apple iPhone XR 256GB Black Brilliant. In every way.All-new Liquid Retina display — the most advanced LCD in the industry. Even faster Face ID. The smartest, most powerful chip in a smartphone. And a breakthrough camera system. iPhone XR. It’s beautiful any way you look at it. Introducing Liquid Retina. The new display on iPhone XR is the most advanced LCD in the industry. An innovative backlight design allows the screen to stretch into the corners. So you see true-to-life colour from one beautiful edge to the other. Beauty through innovation. Our breakthrough LCD display is the most advanced — and most colour-accurate — in the industry. Which makes everything you see look true to life. Resists water and dust. The most durable front glass in a smartphone, sealed and precision-fitted with the aerospace‑grade aluminium band, helps create an enclosure that’s water-resistant up to 1 metre for 30 minutes. iPhone XR even resists spills from coffee, tea, soft drinks and more. Exceptional materials. The most durable front glass ever in a smartphone. Precision-machined, aerospace-grade aluminium bands. Water and dust resistance.2 And six stunning new finishes. Seven-layer colour process. The beautiful finishes of the back glass are achieved using an advanced process that allows for deep, rich colours. Aerospace-grade aluminium bands.A special Apple-designed alloy is precision-machined to create structural bands, and anodised to complement the colour of the back glass. Wireless charging. The glass back allows iPhone XR to charge easily and wirelessly. Advanced Face ID. Security is simple when your face is your password. You can unlock your iPhone, log in to apps and pay for things with a glance. It’s the most secure facial authentication ever in a smartphone. And now it’s even faster. Intelligent A12 Bionic. This is the smartest, most powerful chip in a smartphone, with our next-generation Neural Engine. For amazing augmented reality experiences. Incredible portraits with Depth Control. And speed and fluidity in everything you do. Breakthrough camera system. The world’s most popular camera is defining a new era of photography. Where an innovative sensor works with the ISP and Neural Engine to help you create photos like never before. Advanced camera system Say hello to a new era of photography.Sensors, processors, algorithms and you. An innovative camera system integrates the Isp, the Neural Engine and advanced algorithms to unlock new creative possibilities and help you capture incredible photos. Smart Hdr. Leveraging multiple technologies — like faster sensors, an enhanced ISP and advanced algorithms — Smart HDR brings more highlight and shadow detail to your photos. Bokeh and Depth Control.iPhone XR has even more sophisticated bokeh — background blur — for stunning portraits. And all‑new Depth Control lets you adjust the depth of field after you shoot. Enhanced Portrait mode selfies. The TrueDepth camera generates a precise depth map to keep you in focus against a blurred background. Depth Control lets you adjust the depth of field after you shoot. More low‑light detail. The camera sensor features deeper, larger pixels. Deeper to improve image fidelity. And larger to allow more light to hit the sensor. The result? Even better low‑light photos. Sharper action shots. Faster sensors, Smart HDR and zero shutter lag combine to let you freeze a moment in time with more highlight and shadow detail. 4K video and wider stereo playback.iPhone XR shoots the highest‑quality video of any smartphone. With better low‑light performance. Extended dynamic range in videos up to 30 fps. Stereo recording. And stereo playback with wider sound separation. A picture is worth a trillion operations. The iPhone XR camera system harnesses the unprecedented power of the Neural Engine and its ability to perform 5 trillion operations per second. Together with the Apple‑designed Isp, it works like the world’s fastest photographer’s assistant to help turn your pictures into show stoppers. Face detection. In Portrait mode, the Neural Engine uses machine learning to analyse data from the camera sensor, quickly distinguishing faces in the frame. Facial landmarking. Once a face is detected, facial landmarking allows iPhone to apply creative Portrait Lighting effects to your subject. Depth mapping. The ISP’s advanced depth engine, combined with segmentation data fro S$ 1,434.13

Apple iPhone Xs Max 64GB Gold S$ 1,699.00 S$ 1,799.00 −5%

Apple iPhone 7 Plus 32GB Gold Apple Certified Used Used Grade B Apple iPhone 7 Plus 32gb Gold 5 5 inches S$ 599.00

Apple iPhone Xs Max 256GB Silver S$ 1,799.00 S$ 2,039.00 −5%

Apple iPhone Xs Max 256GB Space Grey Welcome to the big screens.Super Retina in two sizes — including the largest display ever on an iPhone. Even faster Face ID. The smartest, most powerful chip in a smartphone. And a breakthrough dual-camera system. iPhone XS is everything you love about iPhone. Taken to the extreme. Super Retina. In big and bigger. The custom-engineered Oled displays on iPhone XS deliver the most accurate colour in the industry, as well as HDR and true blacks. And iPhone XS Max has our largest display ever on an iPhone. Exceptional materials. The most durable glass ever in a smartphone. A beautiful new gold finish, achieved with an atomic-level process. Precision-machined, surgical-grade stainless steel bands. And a new level of water and dust resistance. Advanced Face ID. Security is simple when your face is your password. You can unlock your iPhone, log in to apps and pay for things with a glance. It’s the most secure facial authentication ever in a smartphone. And now it’s even faster. Intelligent A12 Bionic. This is the smartest, most powerful chip in a smartphone, with our next-generation Neural Engine. For amazing augmented reality experiences. Incredible portraits with Depth Control. And speed and fluidity in everything you do. Breakthrough dual-camera system. The world’s most popular camera is defining a new era of photography. Where an innovative sensor works with the ISP and Neural Engine to help you create photos like never before. Smart Hdr. New secondary frames, a faster sensor and the powerful A12 Bionic chip bring more highlight and shadow detail to your photos. Larger and deeper pixels. A new sensor creates better image fidelity, greater colour accuracy and reduced noise in low‑light shots. Enhanced bokeh effect. Portrait mode photos look even more professional thanks to a sophisticated background blur. All-new Depth Control. Now you can adjust the depth of field in portraits after you shoot. And this. iPhone XS delivers Gigabit-class LTE for superfast download speeds.5 And up to 512Gb of storage, making this our highest-capacity iPhone yet. No other phone is like iPhone. Every decision that goes into iPhone makes it stand apart. From the way it’s made, to the way we build in privacy and security from the start, to the innovative ways we recycle its components. S$ 2,035.33

Apple iPhone 8 Plus 64GB Gold iPhone 8 introduces an all‑new glass design. The world’s most popular camera, now even better. The smartest, most powerful chip ever in a smartphone. Wireless charging that’s truly effortless. And augmented reality experiences never before possible. iPhone 8. A new generation of iPhone. S$ 1,149.00

Apple iPhone 8 64GB Gold iPhone 8 introduces an all‑new glass design. The world’s most popular camera, now even better. The smartest, most powerful chip ever in a smartphone. Wireless charging that’s truly effortless. And augmented reality experiences never before possible. iPhone 8. A new generation of iPhone. S$ 999.00

Apple iPhone XR 128GB Red Brilliant. In every way.All-new Liquid Retina display — the most advanced LCD in the industry. Even faster Face ID. The smartest, most powerful chip in a smartphone. And a breakthrough camera system. iPhone XR. It’s beautiful any way you look at it. Introducing Liquid Retina. The new display on iPhone XR is the most advanced LCD in the industry. An innovative backlight design allows the screen to stretch into the corners. So you see true-to-life colour from one beautiful edge to the other. Beauty through innovation. Our breakthrough LCD display is the most advanced — and most colour-accurate — in the industry. Which makes everything you see look true to life. Resists water and dust. The most durable front glass in a smartphone, sealed and precision-fitted with the aerospace‑grade aluminium band, helps create an enclosure that’s water-resistant up to 1 metre for 30 minutes. iPhone XR even resists spills from coffee, tea, soft drinks and more. Exceptional materials. The most durable front glass ever in a smartphone. Precision-machined, aerospace-grade aluminium bands. Water and dust resistance.2 And six stunning new finishes. Seven-layer colour process. The beautiful finishes of the back glass are achieved using an advanced process that allows for deep, rich colours. Aerospace-grade aluminium bands.A special Apple-designed alloy is precision-machined to create structural bands, and anodised to complement the colour of the back glass. Wireless charging. The glass back allows iPhone XR to charge easily and wirelessly. Advanced Face ID. Security is simple when your face is your password. You can unlock your iPhone, log in to apps and pay for things with a glance. It’s the most secure facial authentication ever in a smartphone. And now it’s even faster. Intelligent A12 Bionic. This is the smartest, most powerful chip in a smartphone, with our next-generation Neural Engine. For amazing augmented reality experiences. Incredible portraits with Depth Control. And speed and fluidity in everything you do. Breakthrough camera system. The world’s most popular camera is defining a new era of photography. Where an innovative sensor works with the ISP and Neural Engine to help you create photos like never before. Advanced camera system Say hello to a new era of photography.Sensors, processors, algorithms and you. An innovative camera system integrates the Isp, the Neural Engine and advanced algorithms to unlock new creative possibilities and help you capture incredible photos. Smart Hdr. Leveraging multiple technologies — like faster sensors, an enhanced ISP and advanced algorithms — Smart HDR brings more highlight and shadow detail to your photos. Bokeh and Depth Control.iPhone XR has even more sophisticated bokeh — background blur — for stunning portraits. And all‑new Depth Control lets you adjust the depth of field after you shoot. Enhanced Portrait mode selfies. The TrueDepth camera generates a precise depth map to keep you in focus against a blurred background. Depth Control lets you adjust the depth of field after you shoot. More low‑light detail. The camera sensor features deeper, larger pixels. Deeper to improve image fidelity. And larger to allow more light to hit the sensor. The result? Even better low‑light photos. Sharper action shots. Faster sensors, Smart HDR and zero shutter lag combine to let you freeze a moment in time with more highlight and shadow detail. 4K video and wider stereo playback.iPhone XR shoots the highest‑quality video of any smartphone. With better low‑light performance. Extended dynamic range in videos up to 30 fps. Stereo recording. And stereo playback with wider sound separation. A picture is worth a trillion operations. The iPhone XR camera system harnesses the unprecedented power of the Neural Engine and its ability to perform 5 trillion operations per second. Together with the Apple‑designed Isp, it works like the world’s fastest photographer’s assistant to help turn your pictures into show stoppers. Face detection. In Portrait mode, the Neural Engine uses machine learning to analyse data from the camera sensor, quickly distinguishing faces in the frame. Facial landmarking. Once a face is detected, facial landmarking allows iPhone to apply creative Portrait Lighting effects to your subject. Depth mapping. The ISP’s advanced depth engine, combined with segmentation data fro S$ 1,259.59

Apple iPhone XR 128GB Yellow Brilliant. In every way.All-new Liquid Retina display — the most advanced LCD in the industry. Even faster Face ID. The smartest, most powerful chip in a smartphone. And a breakthrough camera system. iPhone XR. It’s beautiful any way you look at it. Introducing Liquid Retina. The new display on iPhone XR is the most advanced LCD in the industry. An innovative backlight design allows the screen to stretch into the corners. So you see true-to-life colour from one beautiful edge to the other. Beauty through innovation. Our breakthrough LCD display is the most advanced — and most colour-accurate — in the industry. Which makes everything you see look true to life. Resists water and dust. The most durable front glass in a smartphone, sealed and precision-fitted with the aerospace‑grade aluminium band, helps create an enclosure that’s water-resistant up to 1 metre for 30 minutes. iPhone XR even resists spills from coffee, tea, soft drinks and more. Exceptional materials. The most durable front glass ever in a smartphone. Precision-machined, aerospace-grade aluminium bands. Water and dust resistance.2 And six stunning new finishes. Seven-layer colour process. The beautiful finishes of the back glass are achieved using an advanced process that allows for deep, rich colours. Aerospace-grade aluminium bands.A special Apple-designed alloy is precision-machined to create structural bands, and anodised to complement the colour of the back glass. Wireless charging. The glass back allows iPhone XR to charge easily and wirelessly. Advanced Face ID. Security is simple when your face is your password. You can unlock your iPhone, log in to apps and pay for things with a glance. It’s the most secure facial authentication ever in a smartphone. And now it’s even faster. Intelligent A12 Bionic. This is the smartest, most powerful chip in a smartphone, with our next-generation Neural Engine. For amazing augmented reality experiences. Incredible portraits with Depth Control. And speed and fluidity in everything you do. Breakthrough camera system. The world’s most popular camera is defining a new era of photography. Where an innovative sensor works with the ISP and Neural Engine to help you create photos like never before. Advanced camera system Say hello to a new era of photography.Sensors, processors, algorithms and you. An innovative camera system integrates the Isp, the Neural Engine and advanced algorithms to unlock new creative possibilities and help you capture incredible photos. Smart Hdr. Leveraging multiple technologies — like faster sensors, an enhanced ISP and advanced algorithms — Smart HDR brings more highlight and shadow detail to your photos. Bokeh and Depth Control.iPhone XR has even more sophisticated bokeh — background blur — for stunning portraits. And all‑new Depth Control lets you adjust the depth of field after you shoot. Enhanced Portrait mode selfies. The TrueDepth camera generates a precise depth map to keep you in focus against a blurred background. Depth Control lets you adjust the depth of field after you shoot. More low‑light detail. The camera sensor features deeper, larger pixels. Deeper to improve image fidelity. And larger to allow more light to hit the sensor. The result? Even better low‑light photos. Sharper action shots. Faster sensors, Smart HDR and zero shutter lag combine to let you freeze a moment in time with more highlight and shadow detail. 4K video and wider stereo playback.iPhone XR shoots the highest‑quality video of any smartphone. With better low‑light performance. Extended dynamic range in videos up to 30 fps. Stereo recording. And stereo playback with wider sound separation. A picture is worth a trillion operations. The iPhone XR camera system harnesses the unprecedented power of the Neural Engine and its ability to perform 5 trillion operations per second. Together with the Apple‑designed Isp, it works like the world’s fastest photographer’s assistant to help turn your pictures into show stoppers. Face detection. In Portrait mode, the Neural Engine uses machine learning to analyse data from the camera sensor, quickly distinguishing faces in the frame. Facial landmarking. Once a face is detected, facial landmarking allows iPhone to apply creative Portrait Lighting effects to your subject. Depth mapping. The ISP’s advanced depth engine, combined with segmentation data fro S$ 1,259.59

Apple iPhone Xs 64GB Silver Welcome to the big screens.Super Retina in two sizes — including the largest display ever on an iPhone. Even faster Face ID. The smartest, most powerful chip in a smartphone. And a breakthrough dual-camera system. iPhone XS is everything you love about iPhone. Taken to the extreme. Super Retina. In big and bigger. The custom-engineered Oled displays on iPhone XS deliver the most accurate colour in the industry, as well as HDR and true blacks. And iPhone XS Max has our largest display ever on an iPhone. Exceptional materials. The most durable glass ever in a smartphone. A beautiful new gold finish, achieved with an atomic-level process. Precision-machined, surgical-grade stainless steel bands. And a new level of water and dust resistance. Advanced Face ID. Security is simple when your face is your password. You can unlock your iPhone, log in to apps and pay for things with a glance. It’s the most secure facial authentication ever in a smartphone. And now it’s even faster. Intelligent A12 Bionic. This is the smartest, most powerful chip in a smartphone, with our next-generation Neural Engine. For amazing augmented reality experiences. Incredible portraits with Depth Control. And speed and fluidity in everything you do. Breakthrough dual-camera system. The world’s most popular camera is defining a new era of photography. Where an innovative sensor works with the ISP and Neural Engine to help you create photos like never before. Smart Hdr. New secondary frames, a faster sensor and the powerful A12 Bionic chip bring more highlight and shadow detail to your photos. Larger and deeper pixels. A new sensor creates better image fidelity, greater colour accuracy and reduced noise in low‑light shots. Enhanced bokeh effect. Portrait mode photos look even more professional thanks to a sophisticated background blur. All-new Depth Control. Now you can adjust the depth of field in portraits after you shoot. And this. iPhone XS delivers Gigabit-class LTE for superfast download speeds.5 And up to 512Gb of storage, making this our highest-capacity iPhone yet. No other phone is like iPhone. Every decision that goes into iPhone makes it stand apart. From the way it’s made, to the way we build in privacy and security from the start, to the innovative ways we recycle its components. S$ 1,628.07

Apple iPhone XR 64GB Yellow Brilliant. In every way.All-new Liquid Retina display — the most advanced LCD in the industry. Even faster Face ID. The smartest, most powerful chip in a smartphone. And a breakthrough camera system. iPhone XR. It’s beautiful any way you look at it. Introducing Liquid Retina. The new display on iPhone XR is the most advanced LCD in the industry. An innovative backlight design allows the screen to stretch into the corners. So you see true-to-life colour from one beautiful edge to the other. Beauty through innovation. Our breakthrough LCD display is the most advanced — and most colour-accurate — in the industry. Which makes everything you see look true to life. Resists water and dust. The most durable front glass in a smartphone, sealed and precision-fitted with the aerospace‑grade aluminium band, helps create an enclosure that’s water-resistant up to 1 metre for 30 minutes. iPhone XR even resists spills from coffee, tea, soft drinks and more. Exceptional materials. The most durable front glass ever in a smartphone. Precision-machined, aerospace-grade aluminium bands. Water and dust resistance.2 And six stunning new finishes. Seven-layer colour process. The beautiful finishes of the back glass are achieved using an advanced process that allows for deep, rich colours. Aerospace-grade aluminium bands.A special Apple-designed alloy is precision-machined to create structural bands, and anodised to complement the colour of the back glass. Wireless charging. The glass back allows iPhone XR to charge easily and wirelessly. Advanced Face ID. Security is simple when your face is your password. You can unlock your iPhone, log in to apps and pay for things with a glance. It’s the most secure facial authentication ever in a smartphone. And now it’s even faster. Intelligent A12 Bionic. This is the smartest, most powerful chip in a smartphone, with our next-generation Neural Engine. For amazing augmented reality experiences. Incredible portraits with Depth Control. And speed and fluidity in everything you do. Breakthrough camera system. The world’s most popular camera is defining a new era of photography. Where an innovative sensor works with the ISP and Neural Engine to help you create photos like never before. Advanced camera system Say hello to a new era of photography.Sensors, processors, algorithms and you. An innovative camera system integrates the Isp, the Neural Engine and advanced algorithms to unlock new creative possibilities and help you capture incredible photos. Smart Hdr. Leveraging multiple technologies — like faster sensors, an enhanced ISP and advanced algorithms — Smart HDR brings more highlight and shadow detail to your photos. Bokeh and Depth Control.iPhone XR has even more sophisticated bokeh — background blur — for stunning portraits. And all‑new Depth Control lets you adjust the depth of field after you shoot. Enhanced Portrait mode selfies. The TrueDepth camera generates a precise depth map to keep you in focus against a blurred background. Depth Control lets you adjust the depth of field after you shoot. More low‑light detail. The camera sensor features deeper, larger pixels. Deeper to improve image fidelity. And larger to allow more light to hit the sensor. The result? Even better low‑light photos. Sharper action shots. Faster sensors, Smart HDR and zero shutter lag combine to let you freeze a moment in time with more highlight and shadow detail. 4K video and wider stereo playback.iPhone XR shoots the highest‑quality video of any smartphone. With better low‑light performance. Extended dynamic range in videos up to 30 fps. Stereo recording. And stereo playback with wider sound separation. A picture is worth a trillion operations. The iPhone XR camera system harnesses the unprecedented power of the Neural Engine and its ability to perform 5 trillion operations per second. Together with the Apple‑designed Isp, it works like the world’s fastest photographer’s assistant to help turn your pictures into show stoppers. Face detection. In Portrait mode, the Neural Engine uses machine learning to analyse data from the camera sensor, quickly distinguishing faces in the frame. Facial landmarking. Once a face is detected, facial landmarking allows iPhone to apply creative Portrait Lighting effects to your subject. Depth mapping. The ISP’s advanced depth engine, combined with segmentation data fro S$ 1,191.72

The Brand-New Apple iPhone 8 is Finally Here - or is it the iPhone 7S?

Apple iPhone 8 Plus 64GB Space Grey iPhone 8 introduces an all‑new glass design. The world’s most popular camera, now even better. The smartest, most powerful chip ever in a smartphone. Wireless charging that’s truly effortless. And augmented reality experiences never before possible. iPhone 8. A new generation of iPhone. S$ 1,149.00

Apple iPhone 8 64GB Silver iPhone 8 introduces an all‑new glass design. The world’s most popular camera, now even better. The smartest, most powerful chip ever in a smartphone. Wireless charging that’s truly effortless. And augmented reality experiences never before possible. iPhone 8. A new generation of iPhone. S$ 999.00

Apple iPhone 8 256GB Gold iPhone 8 introduces an all‑new glass design. The world’s most popular camera, now even better. The smartest, most powerful chip ever in a smartphone. Wireless charging that’s truly effortless. And augmented reality experiences never before possible. iPhone 8. A new generation of iPhone. S$ 1,239.00

Apple iPhone 8 256GB Space Grey A beautiful mind.iPhone 8 introduces an all‑new glass design. The world’s most popular camera, now even better. The smartest, most powerful chip ever in a smartphone. Wireless charging that’s truly effortless.1 And augmented reality experiences never before possible. iPhone 8. A new generation of iPhone. DesignAn iPhone formed from glass.How do you build an iPhone out of durable glass that also allows for wireless charging? By formulating a new kind of glass. Reinforcing it with a laser‑welded steel foundation and an aerospace‑grade aluminium band. And engineering it down to the micron for water resistance. The most durable glass ever in a smartphone.The front and back feature custom-engineered glass with a 50 per cent deeper strengthening layer. A new steel substructure and a stronger, aerospace‑grade 7000 Series aluminium band provide additional reinforcement. And an oleophobic coating lets you easily wipe off smudges and fingerprints. Three new finishes.iPhone 8 comes in three new glass finishes: space grey, silver and gold. A six‑layer ink process allows for precise hues, opacity and rich depth of colour. And the colour‑matched aluminium band complements the glass beautifully. Resists water, splashes and dust.iPhone 8 is precision-engineered at the microscopic level to protect against water, splashes and dust. Wireless charging for a wireless world.We’ve always intended iPhone to be a truly wireless device, free from charging cables and headphone cords. With a glass back and an embedded wireless charging system, iPhone 8 is designed for a wireless future. Louder, more dynamic stereo speakers.iPhone 8 features redesigned stereo speakers that are up to 25 per cent louder and deliver deeper bass. Crank up the volume and enjoy richer‑sounding music, videos and speakerphone calls. Advanced security at your fingertip.With Touch ID, your fingerprint is your secure password. Use it to instantly unlock your phone and sign in to many of your favourite apps. Touch ID also enables Apple Pay, which lets you pay in stores, within selected apps and on participating websites. Retina HD DisplayHow do you make a display that’s more aware of the environment around you? By using light‑sensing technology and an expansive colour spectrum to make everything on the screen look and feel more natural. True Tone.For a more comfortable viewing experience.True Tone technology uses an advanced four‑channel ambient light sensor to subtly adjust the onscreen white balance to match the colour temperature of the light around you. So images on the display look as natural as on a printed page, reducing eyestrain. The best colour accuracy in the industry.Lifelike colours and high contrast make everything you look at — photos, movies, games, news — crisp and captivating. With a wide colour gamut and the best colour accuracy in the industry, your photos will look as vibrant as real life. CamerasHow do you improve on the world’s most popular camera? By introducing a new sensor and powering it with A11 Bionic. It makes advanced photographic techniques easy and automatic — so everyone can shoot unbelievable photos and movies. iPhone 8 cameras are also designed for the most immersive and incredible augmented reality experiences. iPhone 8 CameraThe wide‑angle camera on iPhone 8 is the same one found in iPhone 8 Plus — featuring an ƒ/1.8 six‑element lens; optical image stabilisation; and a larger, faster 12‑megapixel sensor. New advanced Isp. Photo ops, optimised.The intelligent, Apple‑designed image signal processor detects elements in the scene — like people, motion and lighting conditions — to optimise your photos even before you take them. It also delivers advanced pixel processing, wide colour capture, faster autofocus and better HDR photos. Portrait mode.For a more beautiful depth‑of‑field effect.Portrait mode gets even better, with sharper detail, more natural background blurring, improved performance in low light and access to flash when you need it. Portrait Lighting.Real-time studio lighting effects.The product of extensive research into the art and science of portraiture, Portrait Lighting brings a new dimension to Portrait mode. Powered by A11 Bionic and the new Isp, Portrait Lighting uses facial detection and depth maps to capture portraits with striking shadows, spotlight effects and more. Front‑facing camera.Focus on yourself S$ 1,191.72

Apple iPhone 7 32GB Black Available in jet black, black, silver, gold, and rose gold, iPhone 7 features an all-new 12MP camera; splash, water, and dust resistance; an A10 Fusion chip; a new Retina HD display with wide color gamut; stereo speakers; and iOS 10. S$ 729.00