Rouge Edition Velvet has a surprising texture that initially feels like a lip lacquer. But once applied, it evolves and transforms into a beautiful matte finish with a velvety, airy texture that feels and looks glamorous and sexy. Maintaining moisturized lips is a major focus of Bourjois lipsticks. Yes, matte can be beautiful, but not if it's going to dry out the lips in a few hours. Therefore, enriched with pure pigments and evanescent oils, the formula remains light and delivers extreme comfort and long-lasting wear. With its 24-hour hold, it won't leave your lips until you decide it's time. #18 It's Redding Men: Intense matte and illuminated by a subtle touch of refreshing pink. Made in France.