The iconic American outfitters by Brooks Brothers Singapore
Brooks Brothers, the oldest men’s clothier in the United States has been a US style institution that shaped the American style of dress through fashion innovation, fine quality, personal service, and exceptional value in their products since 1818. The founder, Mr. Henry Sand Brooks established the distinguished outfitters at the junction of Catherine Street and Cherry Street in New York City, not far from where the Brooklyn Bridge now stands.
Today, since its establishment, the brand’s Manhattan residence is on Madison Avenue, but not much has changed over the past 190 years by way of superior quality and innovative spirit which was what made Brooks Brothers famous. The founder’s guiding fundamental, “to make and deal only in merchandise of the finest quality, to sell it at a fair profit and to deal with people who seek and appreciate such merchandise”, still rings true today. Brooks Brothers, started off designing ready-to-wear suits for men, has now expanded to various types of products, including classic ready-to-clothing for women, men and kids, accessories, dress pants, ties, jackets, outerwear, shirts, blouses and many more.
Dressing up the presidents: A tradition
The Chairman and CEO of Brooks Brothers, Mr. Claudio del Vecchio, once said that “Brooks Brothers can be described in many ways - it's a tradition, an institution, a philosophy of style and an attitude towards innovation that both respects the past and creates the future". So it’s no wonder why presidents and movie stars favor this New York brand.
In the past, Brooks Brothers were famous for its ready-to-wear suit for American customers. It got so popular that the then American president, Abraham Lincoln was a loyal customer and Brooks Brothers had the opportunity to outfit him for his second inauguration. For the ceremony, Brooks Brothers specially designed a coat for President Lincoln and in that coat’s lining, there is a hand-stitched design featuring an eagle with the one line inscription that says “One Country, One Destiny”.
Since then, dressing up the presidents became a tradition and Brooks Brothers has outfitted a total of 39 out of 44 American Presidents since its establishment. Notable customers of Brooks Brothers include Presidents Abraham Lincoln, Ulysses S. Grant, Theodore Roosevelt, Herbert Hoover, Franklin Roosevelt, John F. Kennedy, Richard Nixon, Gerald Ford, George H. W. Bush, Bill Clinton, and Barack Obama to name a few.
Barack Obama wore a Brooks Brothers coat, scarf, and gloves during his inauguration in 2009. Another president who is into Brooks Brothers garments is the former French president, Jacques Chirac, who buys shirts at the Madison Shop. Besides the presidents, Brooks Brothers have dressed countless other men of style and substance such as movie stars, Mr. Cary Grant, and Mr. Clark Gable.
The cool side of Brooks Brothers Singapore
Besides dressing up the presidents, Brooks Brothers were often referred in television shows, films, and even literature to name a few. On the TV series, Gossip Girl, characters Chuck Bass and Nate Archibald frequently wore clothes from Brooks Brothers. Costume designers often sought out Brooks Brothers to dress stars in films such as Ben Affleck in Pearl Harbour, Gene Hackman in The Royal Tenenbaums, and Will Smith in Ali. For the film, The Great Debaters, Brooks Brothers produced made-to-measure period costumes for Denzel Washington.
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