Android is the most prolific smartphone operating system in the world. While Samsung is still the world's largest smartphone maker by far, the other players are still doing their thing, including Android's creator, Google. Google managed to ship 3.9 million smartphones in 2017, which is more than doubled compared to the prior year's shipment, and yet even then it's but a small part of the 1.5 billion dollar smartphone market.
On the other hand, the father of Android, Andy Rubin, saw a much bleaker outlook for his Essential Phone brand, which shipped a paltry 88,000 units in the same year. If Google's numbers were but a small slice of the pie, the Essential Phone is but a drop in the bucket. Neither are market leaders by any stretch, but Google is seeing much better results while doing its own thing, while Essential is barely even on the map after facing stiff competition from rivals and numerous internal problems that caused delays in the shipment of the Essential PH-1.
There is no doubt that Google wants the Pixel brand to be the true rival to Apple's iPhone, in a bid to legitimize their mindshare alongside the iconic iPhone. The reality check though is that Samsung is currently the real rival to Apple, and Google still needs to work on their marketing: Apple started the year selling around 850,000 iPhones per day in early Q1 2018. That means that Apple has, in just one week, already outsold Google's entire 2017 numbers. Essential on the other hand needs to get its act together. Plagued by shipment delays and the mass exodus of its key executives, the startup has been unable to move phones and capture mindshare like its rivals. While we can expect a certain amount of growing pains from the fledgling tech company, if Essential doesn't do better with their next effort they might not be around come 2019.