The world has never been noisier. With so many events happening all at once and news sites eager to keep its updates running at every hour of every day, it has become a chore to figure out what information matters. This is where The Economist comes in. The Economist is a global weekly news magazine, edited in London and released in the English language.
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Founded in 1843 by British businessman and banker James Wilson, The Economist has since withstood the test of time and the devaluation of magazines in the publishing industry to stand as one of the most well-regarded English magazines in the world. Its articles cover a wide variety of topics, including the arts, and science and technology, but focuses primarily on world events, politics, and business.
The erudition of its well-researched articles and think pieces means that The Economist has the attention of policy-makers, business executives, and influential thinkers. This includes former CEO of Google and current Alphabet, Inc., Dr Eric Schmidt, who says that “Life without The Economist would be life without a global perspective.” President of Microsoft, Jean-Philippe Courtois considers The Economist “a great fertiliser for [his] mind in terms of setting new ideas,” while Flickr co-founder, Stewart Butterfield, claims that The Economist is “one of the few rational outposts left.” For leaders of global industries, only great ideas will do. With a copy of The Economist in your hand, you will have access to the latest and most important developments of current events. You would be standing on the same platform as the industry leaders who shape our world.
Even today, The Economist continues to publish a weekly print edition for those who prefer reading in hard copy. Since more and more people are consuming news and information digitally on their smartphones, tablets and/or laptop, however, The Economist is now also available in digital format. As such, The Economist offers three types of subscription: print, digital, and print + digital. Benefits of subscribing include:
- saving over 60% on the cover price of a single copy of The Economist,
- receiving The Economist news in audio format, read by professional broadcasters,
- digital subscribers will gain access to The Economist’s online archive, dating back to 1997,
- digital subscriptions offer unlimited articles from The Economist Espresso daily to keep you updated with the most important news of the day. Non-subscribers can only read one article per day from The Economist Espresso,
- money-back guarantee. If you’re unsatisfied with your purchase, The Economist will refund for the remaining portion of your subscription. The subscription can be cancelled at any time.
Considering the amount of effort and care that goes into excellent journalism, the price tag on their subscription packages can be a bit heavy. Fortunately, you can grab a subscription
- Pick the coupon of preference from the selection above. Keep note of when the expiry date by clicking on the ‘Details’ drop-down arrow.
- Click the ‘Get this Offer’ button of the deal you have chosen.
- A pop-up will appear with the words ‘No code required’. Click the button ‘Go to Store’ on the right of it.
- You will be redirected from iPrice to the subscription page of the official The Economist website. If you are not redirected, click on the embedded link provided.
- The next page you see will be the Build your Economist subscription. Ensure that all the details of the subscription are in accordance with what you would like to purchase. Click ‘Continue to Checkout’.
- If you already have an account with The Economist,
loginnow. Otherwise, fill in your email address and payment details.
- Once your payment is finalised, follow the instructions given to retrieve your new edition of The Economist.
- Congratulations. You have taken the first step to standing on the shoulders of giants.
How does The Economist continue to stand strong as a