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About Daniel Wellington Singapore

Daniel Wellington began its watchmaking journey in 2011 when Filip Tysander started the company in Stockholm, Sweden. Daniel Wellington specializes in a series of minimalistic watches with various straps, including NATO and leather. Operating via networks in over 25 countries, Daniel Wellington watches are designed in Sweden, produced in China, and uses the quartz movement made by the Japanese company, Miyota.

Daniel Wellington online presence in Singapore

The company has been utilizing a special marketing strategy that focuses on online advertising. The brand’s online presence, specifically on social media platforms, is quite impressive perhaps partly because to their collaborations with online personas and celebrities, as well. On Instagram, Daniel Wellington has over 3 million followers due to its fitting aesthetic that follows what Instagram users prefer.

Daniel Wellington and celebrities

Like mentioned above, Daniel Wellington has collaborated with well-known figures to promote and endorse their timepieces. Among them is Kendall Jenner and the watch has been spotted donned by Selena Gomez, Mariano Di Vaio, and Lee Jong Suk. Social influencers on Instagram with thousands of followers have also promoted the brand.

DW World

Due to their overwhelming success in social media marketing, Daniel Wellington created The World of Daniel Wellington, or DW World, on their website. The page curates all the Instagram posts shared by both influencers and normal users that include tags linking back to the brand’s official Instagram page. All the pictures are similar when it comes to their aesthetic; clean, minimalistic, eye-catching, and symmetrical.

907 products found
*Prices updated on 18 Aug 2017

Watches from Daniel Wellington Singapore for Every Occasion


Its minimalistic and simple design is what launched Daniel Wellington to an undisputed popularity in the watchmaking world. They may not be a luxurious Swiss watch company but their products are still up to par. Due to this, Daniel Wellington watches for men and women are suitable for every occasion you can possibly think of. The watches can pass as a luxurious and elegant Swiss dress watch while it can also be worn during casual events.

The Main Daniel Wellington Watch Collection

There are five different watch types that you can procure from the brand’s main collection. The collections are The Dapper, The Classy, The Classic, and The Classic’s variants, The Classic Petite and The Classic Black.

The Classic


Starting off with the classic Daniel Wellington design, the watches from this collection features slim watch hands and elegant stripes on the dial of the watch. They are available in rose gold and silver finish and comes in the sizes of 36mm and 40mm. There are thirteen different Classic variants, all named after a place in the United Kingdom like Sheffield, Bristol, York, Oxford, Cambridge, Winchester, and Glasgow.

The Classic Black

The Classic Black is essentially the same as the watches from the collection mentioned above; same built, same finish, same sizes, and same names. However, the only distinctive difference is that the watches from this collection have a black face background instead of the Classic’s white.

The Classic Petite

Also essentially the same as the watches from The Classic Collection, The Classic Petite is smaller in size at 32mm. It has fewer stripes on the watch face and is also available in rose gold and silver, as well as a black background. The Classic Petite exclusives include the Bondi, Melrose, and Sterling.

The Dapper


Watches from The Dapper collection are truly one of a kind. Instead of stripes, these watches have Roman numerals printed in a classy font and a date display. What makes The Dapper watches different from other collections is because of their deep blue watch hands. They are available in the sizes of 34mm and 38mm in rose gold or silver finish.

The Classy


Lastly, The Classy offers something, well, classier than the rest of the Daniel Wellington collections. The watch’s face is simple, akin to the watches from The Classic Petite collection, but instead of stripes, these watches have Swarovski crystals as the numbers. The Classy watches can be bought in the size of 26mm and 34mm with either a silver or rose gold finish.

Types of Daniel Wellington Straps

All Daniel Wellington watches come with either the NATO strap or leather strap. NATO straps are usually made from nylon and was inspired by the standard watch strap issued by the British Ministry of Defense. Often confused with the similar ZULU straps, NATO straps have an extra flap and buckle to prevent the watch from sliding off the strap.

The straps are interchangeable and no matter which watch you own, you can always choose between the two options. Daniel Wellington even offers the Watch Band Selector feature on their website where they will give you some strap suggestions based on your watch design, color, and size.

Daniel Wellington cuffs to pair with your watches

Now that you’ve settled on which Daniel Wellington watch to get, you should also check out their cuffs. They are basically a slim and simple adjustable bracelet, with the words Daniel Wellington engraved on it. They are available in sizes small and large, with the circumference of 155mm and 180mm respectively. You can get them in the colors of silver and rose gold so it can easily match your Daniel Wellington watch.

Posting your Daniel Wellington watches on Instagram

Donning a Daniel Wellington watch will surely help you fit in on social media platforms, specifically Instagram. To post your own aesthetic picture featuring your Daniel Wellington watch and accessories, find a place with good lighting and a nice, clean background (preferably marble slabs). Then, arrange various items like a cup of coffee, laptop, wallet, and your watch on a surface. You can also wear them on your hand but make sure the watch dial and the brand name is visible. Then, from above, take the picture. If needed you can add filters to the picture to make your Daniel Wellington Instagram post look more aesthetically pleasing.

Daniel Wellington’s prices can be considered quite high for some people. That’s why here on iPrice, you’re able to find exclusive discounts and prices for a new Daniel Wellington watch you can’t get anywhere else.


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