- Electrolux Singapore: A History of Luxurious Utility
- Electrolux Refrigerators, Washing Machines, Vacuum Cleaners Galore!
- Designing Innovation for You: An Electrolux Promise
- Live, Love, Lux: Electrolux and You
As an overview of what the company is, Electrolux is known as a multinational appliance manufacturer based in Stockholm, Sweden and was founded in 1919. Staying close behind Whirlpool as the world's second largest appliance maker, Electrolux provides customers with a wide variety of major appliances and vacuum cleaners with the addition of professional-use appliances.
What started as a merger of two Swedish companies; an appliance manufacturer and a vacuum salesman. The company started off focusing on the manufacturing and sales of vacuum cleaners and by 1925, the company added absorption refrigerators that was soon followed by washing machines, dishwashers, and food service equipment.
Now, with a wide variety of electronic appliances that suit the needs of customers, Electrolux moved from Sweden to Georgia, and finally settling at Charlotte, North Carolina, as of December 2009.
With a slogan that rings customer care ("Thinking of You"), Electrolux manufactures a wide variety of home appliances that boast quality and utility. With products ranging from refrigerators, washing machines, and vacuum cleaners, you can expect the thought of, "Electrolux is thinking of me" every moment you are using their products. Having the boast of more than 40 million products sold to customers every year, the company reached the sales of SEK 105 billion in 2008, with the help of 54,000 employees worldwide. The most notable products of the 40 million sold are the Lux Vacuum, "D", Assistent, W 20, D10, and the Electrolux Trilobite. Below are some of the other notable products from Electrolux:
- Cooker Hoods
- Microwave Ovens
- Table Top Induction Cookers
- Air Conditioner
- Air Purifier
- Coffee Makers
- Electric Kettles
- Garment Steamers
- Oven Toasters
- Rice Cookers
- No pump
- With pump
- Washing Machines
- Cordless (Stick & Handheld)
- Wet and Dry
No wants their hands and shirts to be spoiled after having a great meal by doing the dishes. With Electrolux's variety of dishwashers, you can literally spoil yourself by putting your feet up and let Electrolux do the dish-washing for you! Finally, you can catch that last minute of that movie you just had to miss if you're doing the dishes!
Electrolux's multitude of products and designs are based on an inspirational philosophy of "Thoughtful Design". As a Holistic approach that claims its root of Scandinavian design tradition, Electrolux aims to develop and apply consumer needs and wants into their products, which entails usability, touch and feel, functionality, visual experience, and overall user-experience. From the start of customer interest to the very usage and disposal, Electrolux designs products to generate emotion and desire whilst ensuring rational and functional user experience in accordance to their emotional and functional expectations. Electrolux means business when they implied the slogan, "Thinking of You" in every of their products.
Other than directly manufacturing products that cater to your individual and housing needs, Electrolux also ensures the perseverance of the environment and sustainability of overall development of their products. The company does this by aiming to reduce adverse environmental impact along the product life-cycle while monitoring resource and energy consumption. This lead to the company to be awarded by European Commission for continous efforts to improve energy efficiency.
What makes a home perfect can be anything from family to the house in general, but for Electrolux, the perfect home has the perfect home appliances. Be it the need for a refrigerators to keep your cooking ingredients fresh to keeping your floors dust and wet-free--Electrolux has it all. With a name that signifies you can live a luxurious life in terms of electronic appliance and a design philosophy that focuses more on the customer than the number of sales, it paves such a reason for you to get a Electrolux product the soonest you can. Have your pick from Home Improvement, Kitchen & Dining, Home & Living, and Garment Care. We are confident that you will at least be convinced that Electrolux products are top-notch, if not easy on the eyes and riddled with additional features.