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About Etude House Singapore

This cosmetics company was established in Seoul, South Korea in 1966. The brand was initially operating under the name of Oscar Corporation which was adopted by the company in 1985. After the parent company, Amore Pacific Group acquired the brand in 1990, the name was changed again to Etude Corporation in 1997. The name “Etude” derives from composer Frederic Chopin’s studies of the piano and it is the French word for study.

Etude Houses

In 2005, Etude House Seoul was opened and within two years, the brand launched 100 stores around the city. By 2009, Etude House has opened 200 stores in Seoul alone. In that year, the brand ventured out internationally by opening stores in Taiwan, the Philippines, and Singapore. They successfully opened stores in Brunei, Myanmar, Japan, and their 100th international store all within the next two years.

Each Etude House flagship stores aim to spread K-beauty trends while giving the chance for the customers to experience the “Princess Fantasy” which is the company’s philosophy. The store is decorated to resemble a play house where customers can “play” with the makeup testers and live out their fantasies.

Etude House and Korean Idols

A brand’s products will go nowhere if they don’t have a good marketing strategy. The advantage that South Korean skincare brands have is that there are so many Korean stars available to endorse their products. Famous South Korean actors and entertainers like Go Ara, Lee Minho, Jang Geunseuk, SHINee, and f(x) have all been Etude House’s spokespersons at some point.

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Etude House Online Store

8217 products found

We should all look up to South Koreans for their skincare and cosmetics regimen. Their skin always looks flawless and their makeup application is always fresh and natural. With products from Etude House, you can easily achieve the Korean beauty craze that all the idols are doing. Read more about the brand here.

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Etude House Wonder Pore Whipping Foaming
S$ 10.00
Cosmetic Love

[Features] Etude House Wonder Pore Whipping Foaming 200ml : Formulated with pasque flower, western dandelion, chrysanthemum and cypress extracts. ¨¬7 in1 total pore solution: 1.Deep cleansing 2.Sebum control 3.PH balance control 4.Smooth skin 5.Clear and bright face 6.Skin elasticity 7.Water supply 5-Free: No parabens, fragrances, artificial pigment, talc, animal ingredients. [How to use] ¨¬ As a daily face wash : dispense on a facial cleansing brush a palm, and massage onto wet face with gentle circular motions. Rinse off with lukewarm water. ¨¬ As a Mask : Apply generously all over wet, cleansed face and leave for 1~2 minutes.Massage with fingers or a Pore Cleansing Facial Brush in gentle circular motions. Rinse off with lukewarm water. [Caution] For external use only. Avoid contact with eyes. Keep out of reach of children. Discontinue use if sings of irritation and/or appear. [Capacity] 200ml

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Etude House Rosy Tint Lips #07
S$ 14.70
Lazada
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−29%
Etude House Color My Brows 4.5g #01 Rich Brown
S$ 8.10 S$ 11.50
Lazada
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Etude House Wonder Pore Whipping Foaming 200ml
S$ 10.00
Cosmetic Love

[Features] Etude House Wonder Pore Whipping Foaming 200ml : Formulated with pasque flower, western dandelion, chrysanthemum and cypress extracts. ¨¬7 in1 total pore solution: 1.Deep cleansing 2.Sebum control 3.PH balance control 4.Smooth skin 5.Clear and bright face 6.Skin elasticity 7.Water supply 5-Free: No parabens, fragrances, artificial pigment, talc, animal ingredients. [How to use] ¨¬ As a daily face wash : dispense on a facial cleansing brush a palm, and massage onto wet face with gentle circular motions. Rinse off with lukewarm water. ¨¬ As a Mask : Apply generously all over wet, cleansed face and leave for 1~2 minutes.Massage with fingers or a Pore Cleansing Facial Brush in gentle circular motions. Rinse off with lukewarm water. [Caution] For external use only. Avoid contact with eyes. Keep out of reach of children. Discontinue use if sings of irritation and/or appear. [Capacity] 200ml

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−4%
Etude House Precious Mineral BB Cream Blooming Fit 60g #N02
S$ 27.00 S$ 28.40
Lazada
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−26%
Etude House Color My Brows 9ml #01 Rich Brown
S$ 11.40 S$ 15.60
Lazada
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Etude House Rosy Tint Lips #05
S$ 14.70
Lazada
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Etude House Rosy Tint Lips #02
S$ 14.70
Lazada
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−26%
Etude House Color My Brows 9ml #04 Natural Brown
S$ 11.40 S$ 15.60
Lazada
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−26%
Etude House Play 101 Stick #09
S$ 12.80 S$ 17.60
Lazada
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−71%
Etude House Bling Bling Eye Stick 1.4g #10 Little Bear Star
S$ 7.40 S$ 25.60
Lazada
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−72%
Etude House Bling Bling Eye Stick 1.4g #12 Sunset Star
S$ 7.20 S$ 25.60
Lazada
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−50%
Etude House Baking Powder BB Deep Cleansing Foam 150ml
S$ 12.50 S$ 25.00
Lazada
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−26%
Etude House Color My Brows 9ml #02 Light Brown
S$ 11.40 S$ 15.60
Lazada
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−71%
Etude House Bling Bling Eye Stick 1.4g #11 Rose Star
S$ 7.40 S$ 25.60
Lazada
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−26%
Etude House Play 101 Stick #15
S$ 12.80 S$ 17.60
Lazada
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−75%
Etude House Bling Bling Eye Stick 1.4g #09 Golden Tail Star
S$ 6.20 S$ 25.60
Lazada
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−29%
Etude House Color My Brows 4.5g #03 Red Brown
S$ 8.10 S$ 11.50
Lazada
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−29%
Etude House Color My Brows 4.5g #05 Blondie Brown
S$ 8.10 S$ 11.50
Lazada
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−29%
Etude House Color My Brows 4.5g #04 Natural Brown
S$ 8.10 S$ 11.50
Lazada
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Etude House Precious Mineral Magic Any Cushion 15g Mint
S$ 18.00
Shopee

A multi color cushion soaked in foundation, it can be bb or cc cream too, housed in a chunky compact with second lid/compartment for the puff and also to keep the foundation from drying. 6-in-1 almighty cream foundation cushion: Moisturizing + Whitening + Anti Aging + Sunscreen (SPF 34 / PA++) + Foundation + Cooling How to use: After skin care, apply it onto puff and smoothly apply to the face along the texture of skin. Lightly dab the puff over uneven area around forehead or cheekbone.

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Etude House Pink Wish Tree Moistfull Collagen Cream Jumbo 100ml
S$ 17.30
Cosmetic Love

[Features] [Etude House] Pink Wish Tree Moistfull Collagen Cream 100ml Etude cheers for global girls to keep their pinkwish dream to come true! Every purchase donates 100 won, When 140 donation is done, you can deliever our sweet 'School Kit' as a gift. You can apply for the PINK WISH campaign globally. so, cheer for African girls pinkwish dream. Formulated with Baobab Leaf Mucus and 30% of Hydrolyzed Marine Collagen,this refreshing, yet concentrated moisturizer helps to hydrate for a youthful, water bouncy skin. [Capacity] 100ml [How to Use] Every day after cleansing and toning, massage evenly over face. Pat to finish.

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Etude House Wonder Pore Modeling Ultra Clear 80g
S$ 7.00
Cosmetic Love

[Features] [Etude House] Wonder Pore Modeling Ultra Clear 80g Pore Cleansing Pack Pore Skin Balance + Pore Skin Elasticity + Pore Skin Texture Triming + Moisturizing + Take care of excess sebum It promotes pore skin to elasticity with cooling effect. Contatins Hyaluronic acid, Allantoin gives to moisturizing skin, Contains Cypress Water and Peppermint to make smooth skin. [Capacity] 80g [How to Use] 1. Blending a spoon of Ultra Clear(50ml) with Water(40ml) 2. When the contents mixed in thickend, apply to face evenly with spatula. 3. Rinse off thoroughly with lukewarm water or trim with Wonder Pore Freshner about 10 minutes later.

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Etude House Berry Delicious Strawberry Lip Jam Treatment 15g
S$ 6.10
Cosmetic Love

[Features] [Etude House] Berry Delicious Strawberry Lip Jam Treatment The concentrated nourishing balm makes the lips healthy by forming an instant moisture film over dry, chapped lips with a transparent firm texture that feels like strawberry flesh. [Variation] [Capacity] 15g [How to Use] 1. Order Strawberry Lip Jam Treatment. 2. Take an appropriate amount with your finger and gently apply on your lips. 3. (For intensive care) Before going to bed, apply a liberal amount like sleeping pack on the lips, and then gently wash off with lukewarm water the next morning.

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Etude House Berry Delicious Strawberry Lip Jam Scrub 15g
S$ 6.10
Cosmetic Love

[Features] [Etude House] Berry Delicious Strawberry Lip Jam Scrub The lip scrub makes the lips feel smooth and soft by gently removing dead skin cells from the lips with sweet sugar grains and strawberry seeds. [Variation] [Capacity] 15g [How to Use] 1. Order Strawberry Lip Jam Scrub. 2. Apply the product, which contains lots of Strawberry seeds, on wet lips in a gentle massaging motion, and then wash off with lukewarm water.

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Etude House Wonder Pore Modeling Ultra Clear
S$ 7.00
Cosmetic Love

[Features] [Etude House] Wonder Pore Modeling Ultra Clear 80g Pore Cleansing Pack Pore Skin Balance + Pore Skin Elasticity + Pore Skin Texture Triming + Moisturizing + Take care of excess sebum It promotes pore skin to elasticity with cooling effect. Contatins Hyaluronic acid, Allantoin gives to moisturizing skin, Contains Cypress Water and Peppermint to make smooth skin. [Capacity] 80g [How to Use] 1. Blending a spoon of Ultra Clear(50ml) with Water(40ml) 2. When the contents mixed in thickend, apply to face evenly with spatula. 3. Rinse off thoroughly with lukewarm water or trim with Wonder Pore Freshner about 10 minutes later.

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−26%
Etude House Colorful Drawing Water Gel Tint 4.5g [2 Types Of Choose]
S$ 11.60 S$ 15.80
Hermo

Water Gel Tint with fruity, juicy, moist, and vivid coloring.

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Etude House Cherry Sweet Color Lip Balm - 4g
S$ 12.40
Qoo10

ETUDE HOUSE Cherry Sweet Color Lip Balm - 4g

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−10%
Etude House ETUDE HOUSE Online Excusive PONY x MINI TWO MATCH Neon Magenta Bundle Set
S$ 21.30 S$ 23.70
Lazada
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Etude House ETUDE HOUSE Mini Two Match Moisturizing Lip Balm
S$ 9.90
Lazada
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Etude House ETUDE HOUSE Mini Two Match Lip Color #03 OR202 Slow Coral
S$ 9.90
Lazada
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−24%
Etude House Etude House Play 101 Stick Contour Duo #01 - Highlighter + Shading 1.7g x 2
S$ 18.90 S$ 25.00
Lazada
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Etude House ETUDE HOUSE Mini Two Match Lip Concealer
S$ 9.90
Lazada
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−50%
Etude House ETUDE HOUSE Play 101 Blending Pencil 1.1g (#33) - intl
S$ 10.00 S$ 20.00
Lazada
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Etude House "ETUDE HOUSE Cherry Moisture Lip Glow, OR201"
S$ 12.90
Lazada
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Etude House "ETUDE HOUSE Cherry Moisture Lip Glow, RD301"
S$ 12.90
Lazada
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−23%
Etude House Etude House Fix & Fix Tone Up Primer SPF33/PA++ (#03 Lavender) - intl
S$ 14.80 S$ 19.20
Lazada
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Etude House Pink Vital Water Facial Toner
S$ 21.10
Lazada
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−50%
Etude House Etude House Dear Darling Water Jel Tint 4.5g (#PK005) - intl
S$ 12.20 S$ 24.30
Lazada
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Etude House Balm Color Tint Lip Concealer - 2 4g
S$ 10.50
Qoo10

ETUDE HOUSE Balm Color Tint Lip Concealer - 2 4g

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−9%
Etude House Etude House Liquid Lips full color with strawberry water wet RD305
S$ 11.90 S$ 13.20
Lazada
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−50%
Etude House Etude House Lip Rich Vivid Tint 6g (#OR201) - intl
S$ 14.30 S$ 28.60
Lazada
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−54%
Etude House Etude House - Pink Vital Water Facial Toner 180ml - intl
S$ 26.70 S$ 58.00
Lazada
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−50%
Etude House ETUDE HOUSE Lip Rich Vivid Tint 6g (#PP501 Dark Melo) - intl
S$ 15.00 S$ 30.00
Lazada
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−50%
Etude House ETUDE HOUSE Play Nail 8ml (#10) - intl
S$ 7.80 S$ 15.50
Lazada
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−50%
Etude House ETUDE HOUSE Face Designing Contouring Palette (2gx3) (#2 Pink Brown) - intl
S$ 20.00 S$ 40.00
Lazada
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−65%
Etude House Etude House Soon Jung 10-Free Moist Emulsion 120ml - intl
S$ 17.70 S$ 51.50
Lazada
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−20%
Etude House Etude House Face Designing Contouring Palette Gold Brown - intl
S$ 24.80 S$ 31.10
Lazada
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−34%
Etude House Etude House Baking Powder Crunch Pore Scrub - intl
S$ 17.60 S$ 26.80
Lazada
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−44%
Etude House Etude House - Dear My Blooming Lips Talk Matt 3.4g (#RD310) - intl
S$ 10.10 S$ 18.20
Lazada
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−20%
Etude House "ETUDE HOUSE Be My Universe Glass Tinting Lips-Talk #PP502, Aurora Purple"
S$ 12.70 S$ 15.90
Lazada
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−25%
Etude House Etude House Big Cover Cushion Concealer - Beige
S$ 15.00 S$ 20.00
Lazada
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Etude House Blend For Eyes 9g #02 Orange Party
S$ 18.30
Lazada
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−64%
Etude House Etude House Cashmere Fit Eyes 2g (#RD301) - intl
S$ 10.30 S$ 28.50
Lazada
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Etude House "Etude House Fix&Fix Tone Up Primer, #3 Lavender, 30ml"
S$ 22.90
Lazada
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−49%
Etude House ETUDE HOUSE Big Cover Concealer BB SPF50+ PA+++ 30g (#Sand) - intl
S$ 15.70 S$ 31.00
Lazada
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−50%
Etude House Etude House - Sugar Tint Balm 4g (#8).
S$ 10.20 S$ 20.30
Lazada
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Etude House silk scarf collection hair bleach mist curling essence shampoo serum treatment mask oil
S$ 7.90
Qoo10

etude house silk scarf collection hair bleach mist curling essence shampoo serum treatment mask oil

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−58%
Etude House Etude House Play 101 Stick Contour Duo #01 Highlighter+Shading
S$ 13.20 S$ 31.70
Lazada
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−65%
Etude House [Etude House] Dear Darling Water Jel Tint Pack 10g (#OR203) - intl
S$ 8.90 S$ 25.90
Lazada
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Etude House ETUDE HOUSE Dear My Blooming Lips Talk (Chiffon) #PK030
S$ 17.90
Lazada
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−50%
Etude House ETUDE HOUSE Play 101 Blending Pencil 1.1g (#05) - intl
S$ 10.00 S$ 20.00
Lazada
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−54%
Etude House Etude House - New Moistfull Collagen Facial Toner 200ml - intl
S$ 24.80 S$ 55.00
Lazada
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Etude House "ETUDE HOUSE Play 101 Color Contour Duo Stick, #02 Mint & Blue"
S$ 24.00
Lazada

Top Etude House Online Store Price List 2018

Top 10 products Price Store
Etude House Play 101 Stick S$ 10.00 Shopee
Etude House Tint My Brows Gel S$ 5.60 Cosmetic Love
Etude House Bling Bling Eye Stick S$ 5.40 YesStyle
Etude House Color My Brows S$ 3.10 Shopee
Etude House Rosy Tint Lips S$ 5.90 Qoo10
Etude House Proof 10 Eye Primer S$ 4.20 Shopee
Etude House Real Powder Cushion SPF50+ PA+++ S$ 11.00 Shopee
Etude House Twin Shot LIPSTINT S$ 7.90 Qoo10
Etude House Dear Darling Water Gel Tint (Ice Cream) S$ 5.40 Shopee
Etude House Precious Mineral Magic Any Cushion S$ 4.80 Cosmetic Love
Most Popular
Etude House Play 101 Stick

Cheapest at Shopee S$ 18.00 S$ 10.00 Go to Shop

How to Achieve K-Beauty Trends with Etude House Singapore

The South Korean beauty trends are the total opposite of the western cosmetics fads; they prefer dewy, doll-like, bright skin as opposed to heavily-contoured and symmetrical facial features. To achieve the South Korean beauty look, you don’t need to look far and wide as Etude House Korea offers a wide array of products that meets the Korean beauty standards.

Skin

As opposed to sun-kissed and bronzy skin, the South Koreans take pride in fair and bright skin. Your skin should be free from blemishes, acne, or any other conditions that would take away from that notion of doll-like, youthful beauty. To the South Koreans, a healthy skin is your best asset. To achieve this, try using Etude House’s products from their skin care line.

Begin by washing your face daily, preferably in the morning and at night, with their face cleansing product. The Etude House Wonder Pore Deep Foaming Cleanser is great for those with oily skin and visible pores. Then, pour some toner on a cotton pad and apply it all over the face. Finish with a generous application of cream, gel, or moisturizer. Protect the brightness of the skin with Etude House’s sun-care products like the Sunprise Must Daily SPF50+.

Base

The Koreans dislike the cakey effect of foundation and they prefer using lighter products like BB creams to give them light coverage. Although providing a light coverage, Etude House BB creams can mimic your skin tone and cover up those pesky blemishes. The good thing about using BB cream is that they won’t be streaky and won’t melt after you’ve been wearing them for hours.

One of the best-selling Etude House BB cream is the Precious Mineral BB Cream Blooming Fit. It uses a 3-in-one formula that can whiten, eliminate wrinkles, and protect the skin against the UV ray with its SPF30. It also has the “Slim Layer Fit Formula” so it doesn’t smudge after a prolonged wear. To apply the product, pump a generous amount of the cream on the hand and pat it gently onto the face with your fingers.

Eyes and Brows

Most South Koreans have monolid and rounded eyes. To make their eyes look bigger, they apply their eyeliner with strokes that are angled downwards. Another beauty trend that many Koreans emulate is the aegyosal. The aegyosal refers to the layer of fat right under eyes starting from the tear duct. While westerners would cover this puffy area with concealer, Koreans highlight it with white eye pencil or shimmer.

For the brows, Korean tends to stray away from the pointed-arched eyebrow look. They use light strokes and shades in lighter colors for a natural look. Etude House offers many eyebrow products in varying shades like the Color My Brows mascara for the brows, Perfect Brow Kit palette, Drawing Eye Brow Duo pencil, and the Keep My Brows Fixer gel.

Lips

While the western world considers people like Kylie Jenner and Angelina Jolie as an inspiration due to their full lips, the Koreans prefer something more subtle for their lips. When applying lip products, they don’t try to make their lips appear bigger by using lip liner and over-lining the outline. Instead, they emphasize the center of the lips by applying the lip product from the inside and towards the outside. This creates an ombre effect, leaving the lips looking natural and fresh. They also emphasize the health of their lips by putting on a generous layer of lip balm or lip exfoliating mask to remove any dead skin.

Some of the best Etude House lipsticks and lip products are:

Etude House for Men

Just like how makeup trends in the West aren’t limited to one gender, many male idols and celebrities would use Etude House cosmetics to achieve the ethereal, youthful look. Etude House offers men skincare products like the Gentle Black cleanser line that consists of an Energy Toner, Energy Emulsion, All-in-One Fluid, and One Shot Cleansing Soap.

If you can’t find the time to go to one of Etude House’s shops in Singapore, why not look for the products here on iPrice? You can find makeup, skin care, and hair care products so you can look like your favorite hallyustar.

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