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About Etude House Singapore

This cosmetics company was established in Seoul, South Korea in 1966. The brand was initially operating under the name of Oscar Corporation which was adopted by the company in 1985. After the parent company, Amore Pacific Group acquired the brand in 1990, the name was changed again to Etude Corporation in 1997. The name “Etude” derives from composer Frederic Chopin’s studies of the piano and it is the French word for study.

Etude Houses

In 2005, Etude House Seoul was opened and within two years, the brand launched 100 stores around the city. By 2009, Etude House has opened 200 stores in Seoul alone. In that year, the brand ventured out internationally by opening stores in Taiwan, the Philippines, and Singapore. They successfully opened stores in Brunei, Myanmar, Japan, and their 100th international store all within the next two years.

Each Etude House flagship stores aim to spread K-beauty trends while giving the chance for the customers to experience the “Princess Fantasy” which is the company’s philosophy. The store is decorated to resemble a play house where customers can “play” with the makeup testers and live out their fantasies.

Etude House and Korean Idols

A brand’s products will go nowhere if they don’t have a good marketing strategy. The advantage that South Korean skincare brands have is that there are so many Korean stars available to endorse their products. Famous South Korean actors and entertainers like Go Ara, Lee Minho, Jang Geunseuk, SHINee, and f(x) have all been Etude House’s spokespersons at some point.

8168 products found

We should all look up to South Koreans for their skincare and cosmetics regimen. Their skin always looks flawless and their makeup application is always fresh and natural. With products from Etude House, you can easily achieve the Korean beauty craze that all the idols are doing. Read more about the brand here.

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−50%
Etude House Berry Delicious Cream Blusher 6g (#2 Full of Cream) intl
S$ 13.12 S$ 26.20
Lazada
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−9%
Etude House Loving Days Cool Sugar Set : Body Wash 250ml + Body Lotion 250ml
S$ 75.40 S$ 83.80
YesStyle
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−29%
Etude House Dear Darling Water Tint (Color : Orange ade) intl
S$ 4.08 S$ 5.80
Lazada
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−40%
Etude House Wonder Fun Park Glitter Pigment (Colour: #pk001) 2g
S$ 12.00 S$ 20.00
Lazada
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−34%
Etude House [] Super Slim Proof Gell Pencil Liner (#5 Swing Mint) -intl
S$ 12.50 S$ 19.00
Lazada
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−60%
Etude House My Beauty Tool Double Eyelid Making Tape
S$ 3.20 S$ 8.00
YesStyle
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−9%
Etude House Loving Days Blooming Love Set : Body Wash 250ml + Body Lotion 250ml
S$ 75.40 S$ 83.80
YesStyle
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−10%
Etude House Hello Lemon & Lime Body Wash 500ml
S$ 59.60 S$ 66.20
YesStyle
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−50%
Etude House Colorful Scent Perfumed Body Lotion 300ml (#Fresh) -intl
S$ 13.80 S$ 27.60
Lazada
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−10%
Etude House Hello Raspberry & Cranberry Body Special Set: Body Wash 500ml + Body Lotion 270ml
S$ 82.70 S$ 91.90
YesStyle
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−50%
Etude House Hair Tools
S$ 5.00 S$ 10.00
Lazada
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−9%
Etude House Loving Days Fragrance Body Lotion 250ml
S$ 38.90 S$ 43.20
YesStyle
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−10%
Etude House Honey Cera Creamy Body Wash 300ml
S$ 31.60 S$ 35.10
YesStyle
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Etude House [] Belle Dress Body Wash
S$ 7.80
Cosmetic Love
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−9%
Etude House Hello Lemon & Lime Body Lotion 270ml
S$ 35.20 S$ 39.10
YesStyle
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−44%
Etude House Dear Darling Water Tint 10g(#Orange Ade)(Export).
S$ 5.50 S$ 9.90
Lazada
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−50%
Etude House Berry Delicious Strawberry Body Scrub and Wash 200ml -intl
S$ 14.00 S$ 28.00
Lazada
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−19%
Etude House Pink Skull Cream Blusher
S$ 11.80 S$ 14.80
YesStyle
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−4%
Etude House Pure Water Baobap Moisturizer intl
S$ 29.56 S$ 31.00
Lazada
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−10%
Etude House Hot Pink Heart Pen 1 pc
S$ 3.50 S$ 3.90
YesStyle
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−50%
Etude House Precious mineral BB Cream Moist 45g 5 Color (#21 Beige) intl
S$ 14.00 S$ 28.00
Lazada
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Etude House Sun Prise Must Daily - 50g SPF50 PA
S$ 10.90
Qoo10
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−10%
Etude House AC Clean Up Liquid Patch 5ml
S$ 15.70 S$ 17.50
YesStyle
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Etude House Color In Liquid Lips Mousse 6 Colors
S$ 11.00
Qoo10
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Etude House Any Cushion Brush
S$ 9.10
Shopee
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−29%
Etude House SoonJung 5-Panthensoside Cica Balm (Easy size) 15ml -intl
S$ 16.00 S$ 22.70
Lazada
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Etude House Wonder Pore Clearing Emulsion 150ml
S$ 14.90
Shopee
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Etude House [Buy More Save More] [] Play 101 Blending Pencil
S$ 10.80
Cosmetic Love
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−60%
Etude House Double Lasting Foundation Brush Set (#Vanilla) intl
S$ 29.90 S$ 75.70
Lazada
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−29%
Etude House Face Blur SPF33/PA++ 35g
S$ 23.10 S$ 33.00
Shopee
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Etude House [] Easy Drawing Show Easygraphy Brush Liner 1g
S$ 10.30
Cosmetic Love
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Etude House [] Fix And Fix Tone Up Primer SPF33 PA++ 30ml
S$ 10.30
Cosmetic Love
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−9%
Etude House 0.2 Therapy Air Mask (Strawberry) 10 pcs
S$ 24.30 S$ 26.90
YesStyle

How to Achieve K-Beauty Trends with Etude House Singapore

The South Korean beauty trends are the total opposite of the western cosmetics fads; they prefer dewy, doll-like, bright skin as opposed to heavily-contoured and symmetrical facial features. To achieve the South Korean beauty look, you don’t need to look far and wide as Etude House Korea offers a wide array of products that meets the Korean beauty standards.

Skin

As opposed to sun-kissed and bronzy skin, the South Koreans take pride in fair and bright skin. Your skin should be free from blemishes, acne, or any other conditions that would take away from that notion of doll-like, youthful beauty. To the South Koreans, a healthy skin is your best asset. To achieve this, try using Etude House’s products from their skin care line.

Begin by washing your face daily, preferably in the morning and at night, with their face cleansing product. The Etude House Wonder Pore Deep Foaming Cleanser is great for those with oily skin and visible pores. Then, pour some toner on a cotton pad and apply it all over the face. Finish with a generous application of cream, gel, or moisturizer. Protect the brightness of the skin with Etude House’s sun-care products like the Sunprise Must Daily SPF50+.

Base

The Koreans dislike the cakey effect of foundation and they prefer using lighter products like BB creams to give them light coverage. Although providing a light coverage, Etude House BB creams can mimic your skin tone and cover up those pesky blemishes. The good thing about using BB cream is that they won’t be streaky and won’t melt after you’ve been wearing them for hours.

One of the best-selling Etude House BB cream is the Precious Mineral BB Cream Blooming Fit. It uses a 3-in-one formula that can whiten, eliminate wrinkles, and protect the skin against the UV ray with its SPF30. It also has the “Slim Layer Fit Formula” so it doesn’t smudge after a prolonged wear. To apply the product, pump a generous amount of the cream on the hand and pat it gently onto the face with your fingers.

Eyes and Brows

Most South Koreans have monolid and rounded eyes. To make their eyes look bigger, they apply their eyeliner with strokes that are angled downwards. Another beauty trend that many Koreans emulate is the aegyosal. The aegyosal refers to the layer of fat right under eyes starting from the tear duct. While westerners would cover this puffy area with concealer, Koreans highlight it with white eye pencil or shimmer.

For the brows, Korean tends to stray away from the pointed-arched eyebrow look. They use light strokes and shades in lighter colors for a natural look. Etude House offers many eyebrow products in varying shades like the Color My Brows mascara for the brows, Perfect Brow Kit palette, Drawing Eye Brow Duo pencil, and the Keep My Brows Fixer gel.

Lips

While the western world considers people like Kylie Jenner and Angelina Jolie as an inspiration due to their full lips, the Koreans prefer something more subtle for their lips. When applying lip products, they don’t try to make their lips appear bigger by using lip liner and over-lining the outline. Instead, they emphasize the center of the lips by applying the lip product from the inside and towards the outside. This creates an ombre effect, leaving the lips looking natural and fresh. They also emphasize the health of their lips by putting on a generous layer of lip balm or lip exfoliating mask to remove any dead skin.

Some of the best Etude House lipsticks and lip products are:

  • Balm & Color Tint – Two-toned gradation pencil lipstick. Contains matte and sheer shades.
  • Dear My Blooming Lips – A moisturizing lipstick with a chiffon finish. Moister than cream finish and more long-lasting than a matte finish.
  • Twin Shot Lips Tint – This product contains a two-tint gradation that darkens overtime. It includes a soft mousse tint and a pigmented tint shot.

Etude House for Men

Just like how makeup trends in the West aren’t limited to one gender, many male idols and celebrities would use Etude House cosmetics to achieve the ethereal, youthful look. Etude House offers men skincare products like the Gentle Black cleanser line that consists of an Energy Toner, Energy Emulsion, All-in-One Fluid, and One Shot Cleansing Soap.

If you can’t find the time to go to one of Etude House’s shops in Singapore, why not look for the products here on iPrice? You can find makeup, skin care, and hair care products so you can look like your favorite hallyu star.

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