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About Etude House Singapore

This cosmetics company was established in Seoul, South Korea in 1966. The brand was initially operating under the name of Oscar Corporation which was adopted by the company in 1985. After the parent company, Amore Pacific Group acquired the brand in 1990, the name was changed again to Etude Corporation in 1997. The name “Etude” derives from composer Frederic Chopin’s studies of the piano and it is the French word for study.

Etude Houses

In 2005, Etude House Seoul was opened and within two years, the brand launched 100 stores around the city. By 2009, Etude House has opened 200 stores in Seoul alone. In that year, the brand ventured out internationally by opening stores in Taiwan, the Philippines, and Singapore. They successfully opened stores in Brunei, Myanmar, Japan, and their 100th international store all within the next two years.

Each Etude House flagship stores aim to spread K-beauty trends while giving the chance for the customers to experience the “Princess Fantasy” which is the company’s philosophy. The store is decorated to resemble a play house where customers can “play” with the makeup testers and live out their fantasies.

Etude House and Korean Idols

A brand’s products will go nowhere if they don’t have a good marketing strategy. The advantage that South Korean skincare brands have is that there are so many Korean stars available to endorse their products. Famous South Korean actors and entertainers like Go Ara, Lee Minho, Jang Geunseuk, SHINee, and f(x) have all been Etude House’s spokespersons at some point.

6701 products found

We should all look up to South Koreans for their skincare and cosmetics regimen. Their skin always looks flawless and their makeup application is always fresh and natural. With products from Etude House, you can easily achieve the Korean beauty craze that all the idols are doing. Read more about the brand here.

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−53%
Etude House Honey Cera Toner 180ml
S$ 16.20 S$ 35.00
Lazada
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−23%
Etude House Two Tone Treatment Hair Color 150ml (#03 Pale Pink) -intl
S$ 12.70 S$ 16.50
Lazada
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Etude House [] Oh My Eye Lash Mascara NEW- #4 Curling 0.38 oz. / 11 g
S$ 4.80
Stylekorean
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Etude House Soon Jung 5 Panthensoside™ Cica Balm 40ml
S$ 14.50
Shopee
Cica Balm for the improvement of damaged skin with 5% Panthensoside.
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Etude House Soon Jung 2x Barrier Intensive Cream 30ml
S$ 13.70
Shopee
Description Easy size 30ml Regular size 60ml Calming component Containing Panthenoside Oil balance care Low irritation weak acid pH How To Use When deeper moisturization is needed, please use it at the last step. Apply to the back of the pearl by gently spreading it, then press it gently to absorb it.
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−51%
Etude House Wonder Fun Park Lash Perm Curl-Fix Mascara 8g (#PangPang Purple) intl
S$ 14.20 S$ 29.00
Lazada
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−50%
Etude House CC Cream Spf30/pa++ Glow #2 intl
S$ 29.00 S$ 58.00
Lazada
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−17%
Etude House Dear Darling Water Tint (Color : Orange ade) intl
S$ 4.80 S$ 5.80
Lazada
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Etude House [] AC Clean Up Toner (200ml)
S$ 15.00
Stylekorean
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Etude House 99% Aloe Soothing Gel 250ml
S$ 5.10
Shopee
The ultra-moisturizing soothing gel forms a refreshing moisture film over dry, flaky skin with its ingredient of aloe from pristine jeju.
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−40%
Etude House Berry AHA Bright Peel Boosting Serum 150ml
S$ 15.90 S$ 26.70
Lazada
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Etude House Eyebrow Pencil
S$ 4.60
Shopee
Brand new! AUTHENTIC. Shades available: #1 DARK BROWN #2 GRAY BROWN #3 BROWN #4 DARK GRAY Exp: June 2019 NO TRADES! NO NEGO! RTP @$5.90 Selling at only $4.60!
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−38%
Etude House [] Play Color Eyes Cherry Blossom 1g*10 intl
S$ 27.50 S$ 45.00
Lazada
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−44%
Etude House Dear My Blooming Lips Talk Matt 3.4g (#rd312) intl
S$ 10.10 S$ 18.20
Lazada
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−59%
Etude House Color Lips-fit #or202 (Export)
S$ 22.10 S$ 54.80
Lazada
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−63%
Etude House Fresh Cherry Tint
S$ 7.70 S$ 21.00
Lazada
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Etude House [] Play 101 Stick Color Contour Duo #02 (Mint&Blue)
S$ 14.40
Stylekorean
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−50%
Etude House New Moistfull Collagen Facial Toner 200ml intl
S$ 13.70 S$ 27.40
Lazada
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−62%
Etude House Zero Sebum Clearing Powder Toner 200ml
S$ 13.10 S$ 35.00
Lazada
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−50%
Etude House AC Clean UP Toner 200ml intl
S$ 15.90 S$ 32.00
Lazada
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Etude House [] Play 101 Stick #Contour Duo
S$ 14.40
Stylekorean
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Etude House AC Clean Up Series For Acne Skin
S$ 16.90
Shopee
For Acne Skin -Refreshing -Clarifying Toner 200ml soothes and reduces acne skin condition Gel lotion 200ml applies smoothly on skin, leaving skin feeling moisturised and refreshed.
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−48%
Etude House Double Lasting Foundation Spf34 Pa++ 30g (#Amber) -intl
S$ 17.90 S$ 35.00
Lazada
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Etude House Zero Sebum Fresh Gel Cream
S$ 24.00
Lazada
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Etude House Moistfull Collagen Skin Toner
S$ 25.90
Lazada
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Etude House Ac Clean Up Cleansing Water
S$ 18.30
Lazada
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Etude House Woo Baby Plumping Tint 7g
S$ 8.00
Shopee
This is a Plumping Lip Tint that comes with a non-sticky, cool menthol formula, staining lips with its clear tint color for voluptuous, juicy lips. 1. With silicon tip, pick up a certain amount and spread evenly starting from center of lips. 2. Express more dimensional volume by applying another layer on the center of lips.
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−64%
Etude House Cashmere Fit Eyes 2g (#pk001) intl
S$ 10.30 S$ 28.50
Lazada
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−45%
Etude House Hot Style Bubble Hair Coloring NEW (#rd06 Wine Red) -intl
S$ 12.10 S$ 22.10
Lazada
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−50%
Etude House Drawing Show Dot Eyeliner 1.5g
S$ 11.00 S$ 22.00
Lazada
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−75%
Etude House Soon Jung pH 5.5 Relief Toner 180ml intl
S$ 13.00 S$ 52.10
Lazada
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−47%
Etude House Wonder Pore Freshner 500ml
S$ 21.00 S$ 40.30
Hermo
Effectively cleans the inside and outside of pores with its special peppermint extract
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−50%
Etude House Baking Powder Pore Cleansing Wash 60g intl
S$ 14.00 S$ 28.00
Lazada
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−50%
Etude House Pink Vital Water Facial Toner 180ml intl
S$ 29.00 S$ 58.00
Lazada
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−46%
Etude House hot style bubble hair coloring
S$ 5.80 S$ 10.80
Shopee
Easy & perfect hair dyeing like shampoo! Micro Bubble Booster techonology creates fine bubble to wrapped every hair and corner. Ammonia-Free. Instead of strong scent, floral scent makes feel better.
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−50%
Etude House Bubble Tea Sleeping Pack 100g (Strawberry) (Export)
S$ 12.80 S$ 25.60
Lazada
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Etude House Moistfull Collagen Facial Toner 6.76 fl oz (200 ml)
S$ 16.70
iHerb
Moistfull durability strengthening toner contains Super Collagen water (Hydrolyzed Collagen) that gives your skin a lot of moisture.The small particles of the Super Collagen water (Hydrolyzed Collage) and Baobab water (adansonia Digitata Fruit extract) in the Moistfull Collagen Facial Toner, endlessly provide moisture and leave your skin feeling very hydrated.Like jelly, the water droplets are soft to the skin yet firm in absorption. It gives the skin a bouncy jelly feel.
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−13%
Etude House Etude _ Moistfull collagen facial toner intl
S$ 12.90 S$ 14.90
Lazada
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Etude House Play 101 Pencil (36~53) 0.5g
S$ 9.10
Shopee
Description - Easy and fast makeup pencil type eyeliner with colors and textures. Pencil for from beginning to finishing of makeup. - Simply full makeup: Various pencils which could be used for eyues, lips, cheeks, etc. - Rich color with a single drawing: Rich and pigmented colors that do not need layering over and over. - 5 various textures: Creamy, matte, glossy, shimmering, and glitter types available. Pick your favorite texture and experience the easy and fast makeup Color - Creamy: Soft drawing texture with rich colors. - Matte: Soft drawing but powdery finishing. Recommend to use as eyebrow, eyeshadow, concealer, and base. - Glossy: Moist texture that can simply fill up crease. Recommend to use as blusher and lips. - Shimmering: Delicate glittering color for urbane look. - Glitter: Glittering texture for dramatic and fancy makeup. How to use Rest pencil on the top of lashes and line across for definition and always close cap after use. When using sharpener, insert lead and sharpen by turning slowly (*Pencil sharpener included)
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−50%
Etude House Lovely Cookie Blusher 7.2g (#10)(Export).
S$ 7.10 S$ 14.20
Lazada
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Etude House Moistfull Collagen Emulsion
S$ 25.90
Lazada
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−50%
Etude House True Relief Moist Mist Toner 200ml intl
S$ 24.00 S$ 48.00
Lazada
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Etude House Moistfull Collagen Deep Cream 75ml
S$ 26.90
Lazada
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Etude House O-Le-Mong One Shot Morning Gel Cleanser
S$ 15.40
Lazada
*Prices updated on 21 Sep 2017

How to Achieve K-Beauty Trends with Etude House Singapore

The South Korean beauty trends are the total opposite of the western cosmetics fads; they prefer dewy, doll-like, bright skin as opposed to heavily-contoured and symmetrical facial features. To achieve the South Korean beauty look, you don’t need to look far and wide as Etude House Korea offers a wide array of products that meets the Korean beauty standards.

Skin

As opposed to sun-kissed and bronzy skin, the South Koreans take pride in fair and bright skin. Your skin should be free from blemishes, acne, or any other conditions that would take away from that notion of doll-like, youthful beauty. To the South Koreans, a healthy skin is your best asset. To achieve this, try using Etude House’s products from their skin care line.

Begin by washing your face daily, preferably in the morning and at night, with their face cleansing product. The Etude House Wonder Pore Deep Foaming Cleanser is great for those with oily skin and visible pores. Then, pour some toner on a cotton pad and apply it all over the face. Finish with a generous application of cream, gel, or moisturizer. Protect the brightness of the skin with Etude House’s sun-care products like the Sunprise Must Daily SPF50+.

Base

The Koreans dislike the cakey effect of foundation and they prefer using lighter products like BB creams to give them light coverage. Although providing a light coverage, Etude House BB creams can mimic your skin tone and cover up those pesky blemishes. The good thing about using BB cream is that they won’t be streaky and won’t melt after you’ve been wearing them for hours.

One of the best-selling Etude House BB cream is the Precious Mineral BB Cream Blooming Fit. It uses a 3-in-one formula that can whiten, eliminate wrinkles, and protect the skin against the UV ray with its SPF30. It also has the “Slim Layer Fit Formula” so it doesn’t smudge after a prolonged wear. To apply the product, pump a generous amount of the cream on the hand and pat it gently onto the face with your fingers.

Eyes and Brows

Most South Koreans have monolid and rounded eyes. To make their eyes look bigger, they apply their eyeliner with strokes that are angled downwards. Another beauty trend that many Koreans emulate is the aegyosal. The aegyosal refers to the layer of fat right under eyes starting from the tear duct. While westerners would cover this puffy area with concealer, Koreans highlight it with white eye pencil or shimmer.

For the brows, Korean tends to stray away from the pointed-arched eyebrow look. They use light strokes and shades in lighter colors for a natural look. Etude House offers many eyebrow products in varying shades like the Color My Brows mascara for the brows, Perfect Brow Kit palette, Drawing Eye Brow Duo pencil, and the Keep My Brows Fixer gel.

Lips

While the western world considers people like Kylie Jenner and Angelina Jolie as an inspiration due to their full lips, the Koreans prefer something more subtle for their lips. When applying lip products, they don’t try to make their lips appear bigger by using lip liner and over-lining the outline. Instead, they emphasize the center of the lips by applying the lip product from the inside and towards the outside. This creates an ombre effect, leaving the lips looking natural and fresh. They also emphasize the health of their lips by putting on a generous layer of lip balm or lip exfoliating mask to remove any dead skin.

Some of the best Etude House lipsticks and lip products are:

  • Balm & Color Tint – Two-toned gradation pencil lipstick. Contains matte and sheer shades.
  • Dear My Blooming Lips – A moisturizing lipstick with a chiffon finish. Moister than cream finish and more long-lasting than a matte finish.
  • Twin Shot Lips Tint – This product contains a two-tint gradation that darkens overtime. It includes a soft mousse tint and a pigmented tint shot.

Etude House for Men

Just like how makeup trends in the West aren’t limited to one gender, many male idols and celebrities would use Etude House cosmetics to achieve the ethereal, youthful look. Etude House offers men skincare products like the Gentle Black cleanser line that consists of an Energy Toner, Energy Emulsion, All-in-One Fluid, and One Shot Cleansing Soap.

If you can’t find the time to go to one of Etude House’s shops in Singapore, why not look for the products here on iPrice? You can find makeup, skin care, and hair care products so you can look like your favorite hallyu star.

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