Jāsön® Earth's Best Toddler Toothpaste has been specially formulated for little teeth and gums. Free from fluoride, which means it's safe if swallowed, the baby toothpaste utilises all natural ingredients, including Calcium Lactate to safely and gently cleanse delicate, growing gums. It promotes strong teeth and has a delicious, natural Strawberry and Banana flavour to encourage brushing. Complete with free gum brush. Suitable for ages 6 months to 3 years. Free from artificial colours and fragrances, phthalates, sodium lauryl/laureth sulphate, sodium lauryl/laureth sulphate, sodium methyl sulphate, parabens and harsh preservatives.