“Life’s Good!” We’ve all heard that catch phrase from a leading brand of electronics, but most people will not know the success story that is LG Electronics. In the after years of the Korean War came the humble beginning of Goldstar Co. Ltd. Established in 1958, Goldstar Co. Ltd. was initially involved in the plastic industry in Korea and became the first company to produce Korea’s first radio. Goldstar Co. Ltd. had a sub company called Lucky that produced a line of popular soaps and detergent powders. By 1968, Lucky Goldstar had produced its first air conditioner and success came in the 70’s when Goldstar achieved $100 million in exports. Besides air conditioners, Lucky Goldstar also produced televisions, refrigerators and washing machines.
With a steady rise of demand in the electronics industry the world over, the company’s revenue boomed and Lucky Goldstar was able to acquire Zenith and was later renamed to LG Electronics in 1995. In 1998, LG Electronics developed the first 60-inch plasma television and by 2001 had exports to Russia, Italy, Indonesia and Australia.
By 2003, LG had become the top global CDMA producer for mobile devices and in 2005, became fourth largest supplier of mobile handsets in the market worldwide. Subsequently, LG strived to be the largest LCD TV provider in the world and managed to achieve to be the second largest. The unveiling of the world’s first dual-core smartphone, the LG OPTIMUS 2X, the world’s first full LED 3D television in 2010, and the first 84-inch Ultra-HD TV in 2012 has brought LG up to the pinnacle of technology.
LG in Automotive Industry
Similar to most electronic companies, LG ventured into the industry of automotive and vehicle components. Infotainment, safety and convenience devices, and even vehicle engineering are some of the leading variations of LG technology. The future of driverless automotive technology begins with LG’s Advanced Driver Assistance Systems (ADAS) that features a camera system that detects risks from surrounding objects while driving and provides warnings to the driver. The ADAS works in tandem with the brakes and steering system to avoid collisions when a potential risk is detected.
A big name in the technology world, LG signed on a five-year sponsorship deal with Formula One as a global and technology partner in 2010. Formula One represents the peak of automotive performance and LG resonates similar technological performance.
LG in Hollywood
Hollywood loves using the latest technology in its movies. So it’s no surprise when we see Robert Downey Jr.’s character, Tony Stark, whip out a LG VX9400 mobile phone twice in the 2008 hit movie, Iron Man. In the first scene, Tony video-calls his colleague Obadiah after a weapons presentation, and not too long after, when he’s under attack, he uses the phone again to franticly send out what appears to be GPS coordinates for his rescue.
Ellen Degeneres is a Hollywood sensation that advocates LG appliances, particularly LG refrigerators. Being conscious about the environment and possible harmful gas emissions from refrigerators, Ellen recommends the LG Energy Star model as it is certified by the US government as energy efficient and low emission. Ellen also gave away a LG Energy Star refrigerator on her Ellen talk show on 24th February 2011 to a lucky audience member.
In 2013, the actor renowned for his performance as Obi Wan Kenobi (Star Wars) and Moulin Rouge, Ewan Mcgregor took on a role of ambassador for LG Electronics Australia and New Zealand. Featuring in a variety of press statements and videos, Mcgregor launched LG’s curved screen television a day before shooting an advertisement for the Korean company.
LG Electronics also teamed up with celebrity chef Rachael Ray on her primetime cooking show The Rachael Ray Show by being the official home appliance sponsor. Rachael Ray is famous for her cooking show where she invites guest celebrities to join her to cook a meal and share household tips for viewers. LG’s line of easy-to-clean ovens and energy saving refrigerators are perfect for the cooking processes done on the show.
Advanced technology for you in Singapore
LG’s legacy of electrical home appliances, mobile phones and automotive advancements in technology are just some of the many achievements of this big company. Even so, most of this technology is now available for you. Online shopping allows for easy browsing of products and appliances as well as quick comparisons with first-hand reviews from product users. Reduce the hassle and cut time spent on moving about by shipping your purchases to your doorstep by shopping online.
LG has strived for excellence in their technology advancements and iprice brings these to you at an affordable price. From the LG - LE1300 In-Ear Headphones priced at S$22.90 to the LG - 43" LEDLCD TV LG-43LF540 at a discounted price S$ 699.00, there’s always some technology to increase the quality of life. Shop for LG products today at iprice Singapore, your one-stop shopping destination.