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Prepare to get hooked. Vice Lipstick comes in a massive lineup of 100 addictive shades and six indulgent finishes — Urban Decay's biggest lineup yet! The Vice Lipstick range has it all: Bold brights. Dark, sexy shades. Super-versatile neutrals. With so much variety it’ll make your head spin, there’s something for everyone—from new shades to cult favorites you thought you’d never see again.The Vice Lipstick assortment also includes more finishes than ever before:* MEGA MATTE: super-intense matte* COMFORT MATTE: our creamiest matte* CREAM: the original: creamy, badass luxury* METALLIZED: cream with a high level of pearl* SHEER: a punch of color with a sheer, shiny finish* SHEER SHIMMER: slightly transparent finish with floating pearl and a smooth textureThe pigment load in Vice Lipstick is insane! Just one swipe provides an unbelievable laydown of color. And every shade applies smoothly (without dragging or skipping), hugs lips, and feels amazing! Our proprietary Pigment Infusion System™ gives the formula its super-creamy texture, rich payout and superior color dispersion. This creamy formula is loaded with nourishing ingredients. A yummy butter blend comforts, hydrates and enhances, leaving lips soft and conditioned, never dry. Aloe vera, jojoba, avocado and babassu oils nourish and soften lips. Illipe butter (derived from Malaysian illipe trees) provides long-lasting moisture. And Vitamin C and vitamin E provide a hit of antioxidants.Vice Lipstick comes in a modernized, luxed-up version of our original lipstick case that looked like a shotgun shell. It’s new, but speaks to our roots. The faceted gunmetal case has a gold base and debossed lettering, and our custom-designed lipstick features an embossed “UD.” We even added a shade-matched label (including the shade name and finish) to make it easy to find the right color within the depths of your bag. *Benefits*
Bring a shock of metallic color to eyes with this eyeshadow that combines maximum pigment with extreme long wear. Kat Von D’s proprietary formula features Color-Soaked Concentrate™, the result of a technique in which pigment-saturated powders undergo a unique tumbling process that softens and smooths each particle until shadow is creamy and lustrous—leaving behind the highest possible levels of pigment and pearl in this ultra long-wear shadow. With a polished metal finish and 9 striking shades, Metal Crush Eyeshadow glides smoothly across the lids, saturating them with beautiful metallic pigment.  *Benefits* * Formulated WITHOUT Parabens* To develop this groundbreaking formula, Kat Von D pushed the boundaries of long wear and high pigment—just because it’s never been done before doesn’t mean it isn’t possible. * This bold, unexpected shade range breaks eye shadow color convention with fearless metallic colors, including Kat Von D’s favorite shades, Thrasher, a gorgeous metallic gold, Raw Power, an iridescent intense garnet, Black No. 1, a shimmering sleek gun metal, and Iggy, a pearlescent mermaid green. *Application* Thunderstruck doubles as an amazing highlighter! Apply on tops of cheekbones, inner corners of your eyes, in your cupid’s bow, and anywhere else you want to add a little glow!Here at KvD Beauty we can’t resist getting our hands dirty! We LOVE applying this rich, buttery formula directly with our fingertips. Or, apply with the Shade + Light Eye Contour Brush in a press-and-roll motion, then blend! The tight, dense bristles provide instant Metal Crush gratification.Before applying, prep with High Voltage Eye Primer! Your lids will thank you
A lightweight, water-gel, face and body foundation that provides sheer to buildable coverage with a natural-looking, dewy glow and flawless finish. *Benefits* The iconic Face and Body foundation is back and better than ever. Formulated with 80 percent water and enriched with pro-vitamin B5, Water Blend Face and Body Foundation hydrates and improves your skin’s elasticity. The super lightweight formula allows you to customize your foundation result from sheer to buildable, providing your desired coverage level with a fresh, dewy glow. The long lasting, unique water-gel texture applies quickly and easily then sets to ensure that it will not transfer throughout the day. Ideal for all skin types, this foundation is available in an array of 20 shades to match all skintones.This revamped, modern formula is the next generation of the original and iconic MAKE UP FOR EVER Face + Body Liquid Makeup Foundation. It’s a makeup artist’s must-have makeup to give skin a lightweight, stay-put, flawless finish. *Application* Face: -1. Prep skin using Step 1 Skin Equalizer Hydrating Primer. For extra dryness, use Step 1 Skin Equalizer Nourishing Primer. -2. Prep your sponge by massaging a drop of Step 1 Skin Equalizer Hydrating Primer into your Ellipse Blender Sponge. -3. Using the damp Ellipse Blender Sponge, press and roll starting in the center of the face. To build coverage, let dry for 20 to 30 secs between layers. -4. Set with Super Matte Loose Powder or Mist and Fix Setting Spray. Tip: mix in star powder for added luminosity. Body: -1. To create an even skintone, use a Buffing Brush such as Artisan Brush 122 in a circular motion. -Pro Tip: Use a tissue and lightly tap to remove extra product for a transfer-proof look.
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