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About Maybelline Singapore

The founder of the brand, Tom Lyle Williams was inspired to help women enhance their natural beauty with the help of his sister, Maybel Williams. Maybel once experimented using petroleum jelly (Vaseline) to give more of an alluring look to her eyelashes and brows to accentuate the eyes. Tom Lyle was certain that adding carbon dust to the mixture will further enhance the lashes by darkening it and the end result was better than they have expected! He started to develop the product in his newly established Maybelline Laboratories in 1915. The name Maybelline is actually a combination of Maybel and Vaseline.

After 2 years of constant research in beauty aid, he finally introduced the era’s new eye cosmetic called Maybelline Cake Mascara. The product soon became a huge hit in his hometown although it was only available for ordering via mail. Back then, his cosmetic line was the trendsetter of women’s dramatic makeup look as he launched other tools such as red eyebrow pencil, coloured eye shadow, and eyeliners.

Maybe it’s Maybelline

Fast forward to this very day – the Maybelline New York Great Lash Washable Mascara is the world’s favourite eyelash enhancer. Nonetheless, Maybelline New York is known for more than just their mascaras. Their comprehensive collection consists of face makeup, eye products, lip shades, nail colors, and beauty tools.

In order to meet the many needs of women, Maybelline New York has developed a range of innovative products such as their BB cream. In just one swipe, they brighten, moisturize, smoothen, and protect your skin. Maybelline’s concealers are also one of their top products as it helps ultimately conceal breakouts and dark circles.

1253 products found

Women and cosmetics are inseparable, particularly when it comes to Maybelline. This beauty brand is probably one of the most popular names in the market which focuses purely on their high-quality cosmetic line sold at an affordable price. Here are 10 must-have products that you can get with Maybelline Singapore, click here to find out more!

10 must-have products from Maybelline Singapore

Most people would agree that Maybelline is one of the best and most affordable makeup brands out there. If you aren’t already familiar with the brand, take a look at their 10 must-have products below.

Baby Lips

At one point in time, Baby Lips was all the rage and still continues being a cult favourite among many lip-balm aficionados. This is most probably due to its cute and attractive packaging in a retractable tube form. Moreover, it glides smoothly on the lips with its soft texture and keep the lips well hydrated and moisturized. For those who are prone to chapped lips, this will help the problem to a certain extent. It is light on the lips and has a nice scent to it. If you prefer the natural makeup look, Baby Lips are the ideal product for you.

Colossal Kajal

Perfect to achieve the smoky eye look, the colossal kajal has a well pigmented and offers an intense dark colour. It does not irritate the eyes and smudges very little with its waterproof formula. On the other hand, it can lasts up to 24 hours and has 4 coloured variants as well.

Colossal Liner

Other than the kajal eyeliner, the colossal line from Maybelline also has a felt-tip eyeliner which offers precise application. With the felt-tip eyeliner, you can easily draw on a thin or thick line. Similar to the kajal, it is smudge proof and can lasts more than 6 hours.

Drama Gel Liner

This gel liner comes in an adorable small pot along with an eyeliner brush. The gel formula is made waterproof and can last up to 24 hours. Moreover, there are many benefits that come with this product. For example, you can achieve a dramatic eye look as it is made with an oil-free gel. For those who are prone to sensitive eyes, the product is ophthalmologist tested, dermatologist tested as well as allergy tested. It is also suitable for those who wear contact lenses daily.

Fashion Brow Duo Shaper

Utilise this product to shape the brows as well as fill your brows with a brow powder sponge. The 2-in-1 product combines the sharpness of the pencil and softness of the powder. It comes in 2 shades which are grey and brown and will keep your brows natural looking throughout the day.

Color Sensational Lip Gradation

The Korean gradient trend has come a long way since its introduction a few years back. With the color sensational lip gradation that comes with a smudger at one end and a pencil at the other, the look is easily achievable. The cushion blender smudges put the bold matte pigment to create a gradation effect look. Furthermore, the colours are well pigmented which gives a lovely matte finish.

Clearglow BB Stick

Designed in a twist-up form packaging, it is very convenient to use. The product glides smoothly onto the skin, giving it a matte finish. It is easy to blend only with the fingertips and can ideally hide any imperfections, open pores, dark spots or under eye circles. Apply this product on your face before applying any other makeup on your eyes, lips or face. Made with enhanced formulation of sebum-resistant and sweat-resistant ingredients, it will make sure that the concealer does not make your face look greasy even after a long day of wearing makeup.

Fit Me! Matte+Poreless Foundation

From normal to oily skin, this product will help your skin look flawlessly evened out as it smooth and blends very effectively. Although it only offers a medium coverage, the foundation formula features micro-powders that can minimize the appearance of pores and does not make fine lines more visible. Additionally, the product is non-comedogenic, dermatologist and allergy tested.

Volum’ Express the Colossal Big Shot Washable Mascara

This product will make any lashes look volumised with just one coat. It also features a brush with unique, wavy bristles that cradles the lashes so that it looks fuller without clumping it. In addition, it has collagen properties that deliver bold volume.

Cheeky Glow Blush

Comes in a cute little pan packaging, the cheeky glow blush is not only easy to carry on-the-go but easy to apply as well. The product is highly pigmented and is good enough to achieve glowy cheeks. It has a smooth texture that is able to blend effortlessly into the skin which has a staying power of more than 5 hours.

If you are looking for other affordable makeup brands, do check out Revlon and L’Oreal.