A man’s dream racing car, be it if he is young or matured, would be the furious Mitsubishi Lancer. Popular in car magazines, TV show and movies, and in video games, the Lancer has proven itself as a worthy racing and sports car. The Mitsubishi brand brings automobile prowess to whoever says or thinks of it. From refrigerators to air conditioning systems, you can find all that you need from Mitsubishi right here on iprice.sg! Check them out below!

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Mitsubishi Singapore - The history behind the name and the establishment to where it is now

Being a Japanese multinational autonomous company, the Mitsubishi Group (also known as Mitsubishi Group of Companies or Mitsubishi Companies) has its roots way back in the 1870s. Yataro Iwasaki established the company as a shipping firm. The name came from the marriage of two parts; ‘mitsu’ meaning ‘three’ and ‘hishi’ meaning water caltrop. Together, they bring the meaning of ‘rhombus’ which is significantly is portrayed in the company’s logo. The name can also be translated in the meaning of ‘three diamonds’

As the company began to be the central role in the modernization of Japanese industry, with the merchant fleet entering a period of diversification, the company diversified into three entities, namely Mitsubishi Bank (which then became Japan’s largest bank), Mitsubishi Corporation (Japan’s current largest general trading company), and Mitsubishi Heavy Industries (which is then divided into several categories; Mitsubishi Motors, Mitsubishi Atomic Industry, Mitsubishi Chemical, and Nikon Corporation).

The company played a vital role in the Second World War with the manufacturing of the war aircraft, ‘Mitsubishi A6M Zero’. The aircrafts we praised for their manoeuvrability, armor, and flying speed.

Jumping into the 2000s, after establishing 200 bases of operations in 80 countries worldwide, together with over 500 group employees, and a multinational workforce of over 54,000 people, Mitsubishi, particularly Mitsubishi Corporation, became Japan’s largest general trading company.

iPrice Singapore - Mitsubishi Companies

Though The Mitsubishi Group is considered the main company and is respected as a National Multinational Enterprise, it has no parent company. The whole establishment is made out of 40 different companies with each having their own substantial share of the others. Instead, they operate under the direction of the three most important sister companies; the Mitsubishi Bank, the Mitsubishi Corporation, and Mitsubishi Heavy Industries.

iPrice Singapore - Fun facts about Mitsubishi

  • Mitsubishi’s founding family had left a spectacular legacy of architecture and landscaping. They had also an immense collection of oriental art, of which they have established the Seikado Bunko Art Museum that houses priceless collections of Japanese and Chinese books and scrolls through the efforts of Yanosuke Iwasaki (second president) and his son Koyata Iwasaki (fourth president).
  • The three-diamond symbol carries over 130 years’ worth of tradition. It was originally a merger of the Yamauchi Family Crest (that portrayed three oak leaves) and the Iwasaki Family Crest (that portrayed three-layered water chestnut).
  • Mitsubishi built the Japan’s first library devoted to Asian Studies, the Toyo Bunko. It houses around 1,000,000 books and materials which includes 5 National Treasures and 7 Important Cultural Properties. It boasts the latest digital technologies and architecturally-designed spaces.
  • For the East African Safari Rally, Mitsubishi created the Lancer 1600 GSR to compete. Although it was their first attempt to compete, they won the marathon.
  • Upon the innovation and manufacturing of the electric-powered cars, Mitsubishi came up with a mini-car that comes along with a lithium-ion battery. The interesting part of this was that the launch of the mini car happened a year before it was actually planned.

iPrice Singapore - Mitsubishi’s corporate social responsibilities and its effort in help those in need

Mitsubishi’s primary CSR is divided into two main parts; philanthropy and environmental activities.

Philanthropy by Mitsubishi Materials Corporation

This CSR focuses on manufacturing proprietary products to help earthquake recovery efforts. Mitsubishi collaborates with the Japan Copper Development Association and the International Copper Association to produce their own UR3oST copper alloy containment wire for fish pen nets. This effort is to support the farming of silver or coho salmon in the town of Minami-sanriku, Miyagi Prefecture, Japan.

Environmental Activities by Mitsubishi Motor Corporation

Mitsubishi innovated the world’s first Vehicle-to-Home Power Supply by PHEV (Plug-in Hybrid Electrical Vehicle), the Outlander PHEV Mark I. The hybrid car has been approved for recognition as an allelectric vehicle as its engine does not run while the vehicle is connected to a V2H system. This here means that it is completely possible to use the Outlander PHEC as an emergency power source, supplying electricity stored in the vehicle’s outage.

What iPrice Singapore is offering for Mitsubishi’s products

Mitsubishi’s brand is impressively well-known internationally with the addition of being one of the few most successful and largest companies in Japan. Their products are made to outlast and outstand their competitors in quality, quantity, and satisfactory value. Here at iprice.sg, you can find a variety of home & living electrical products like air cons and refrigerators. Check them out above!

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