Nike Singapore - The King of Sports
Nike was originally known as Blue Ribbon Sports and was founded by a track athlete from University of Oregon Philip Knight and his coach Bill Bowerman in 1964. Making most of their sales at track meets from Knight’s automobile, BRS was able to sell 1,300 pairs of Onitsuka Tiger’s sports shoes. The company rapidly grew and by 1966, they opened their first BRS retail store in Santa Monica, California. After the ending of their relationship with Onitsuka Tiger, BRS planned to launch its own line of footwear in 1971 featuring the swoosh logo, officially trade marked it in 1974. They also went with the name Nike in 1971, aptly deriving from the name of the Greek goddess of victory.
The Nike swoosh
The famous swoosh logo is so strongly associated with Nike that today, you don’t have to see the word Nike to know that it is from the brand. As long as you see the swoosh logo, you know it is Nike.
The logo was designed by graphic designer Carolyn Davidson. At that time, she was still a graphic design student in Portland State University. Carolyn’s logo creation was recognized by Knight who was teaching accounting at the university. After rejecting several designs, Knight settled for the swoosh design. Davidson was paid $35 for her services. Who would have thought that this $35 design would blow up to become one of the world’s most famous and recognized logos?
Just do it
The slogan “Just do it” was coined by the founder of Wieden + Kennedy agency, Dan Wieden. As bleak as it may sound, he drew inspiration from Gary Gilmore’s last words before his execution. The “Just do it” campaign proved to be tremendously successful, allowing Nike to increase its share from a mere 18% to 48%. This campaign launched in 1988 was also selected as the top two taglines in the 20th century by the Age, calling it “universal and intensely personal”. This slogan motivates and inspires, pushing people to be the best they can be. The campaign also featured famous athletes such as football stars Ronaldinho and Wayne Rooney, basketball stars Michael Jordan and Kobe Bryant as well as tennis players Andre Agassi and Rafael Nadal which further inspired people to aim high and “Just do it”. The campaign was so successful that it went out of range with media outlets which includes merchandise, billboards, print media and even graffiti art.
Nike products at the forefront of innovation
While Nike started off selling track running shoes, they now have a vast variety of quality shoes which includes
- Running: Nike Air, Nike Free, Nike Lunarglide, Nike Zoom, Nike Dual Fusion
- Football: Nike Mercurial, Nike Hypevenom, Nike Magista, Nike Tiempo
- Training: Free TR5, Nike Zoom Fit Agility
- Golf Nike: FI Impact
- Basketball: Air Jordan, Jordan Pro
- Lifestyle Nike Air Max, Nike Waffle Racer, Nike Air Force
They even teamed up with Apple to create Nike+, an app that monitors an athlete’s progress. In addition to shoes, Nike also offers an extensive range of sportswear for both men and women. With a team of innovative designers, Nike's products are at the forefront of both fashion and technology, enabling people to perform at their optimum best while staying fashionable at the same time.
Nike - A sustainable brand
Aside from providing you the best quality sports products, you can be rest assured that Nike is also doing its part to save the environment. Ranking as top three as being a climate friendly company by environmental organization Clean Air-Cool Planet, Nike is doing its part in ensuring that the making of their products doesn’t tarnish Mother Nature. In addition, they have made efforts in creating programs and campaigns. This includes their highly praised Nike Grind program, Reuse-A-Shoe program as well as their Earth day 2008 commercial featuring Steve Nash wearing Nike’s Trash Talk shoes made of leather and synthetic leather from factory floors.
Just do it and shop at Nike Singapore at amazing deals with discount and coupon codes with iPrice Singapore
Nike is the sport brand for you. With its great design boasting the use of modern technology to create the ultimate sports shoes and apparels, Nike surely won’t disappoint. While you can find Nike products at the many Nike stores and sports outlets available in Singapore, you can now also enjoy shopping at the comfort of your own home. Shop online for Nike shoes, Nike sportswear, Nike bags and more online on iprice.sg to get the best discounts and promotions.
Browse through the long list of Nike products available with prices going at a steal and click on your desired pair of sports shoes or apparel. You will then be directed to the trusted online store selling the product. Just simply key in your details and in no time, you will be motivated to take your new Nike products out for a workout. So do not hesitate to shop through iprice and “Just do it” to get amazing discounts and promotions!
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