NIVEA Products in Singapore April, 2020

We are the modern skin care brand—Nivea Singapore

• Nivea—the top skin care company for every face, body and all
• The successful skin care story of Nivea Crème
• iprice’s top 5 Nivea Singapore products for the face or body

Nivea—the top skin care company for every face, body and all

We all know that Nivea’s most recognisable and associated product is its blue tin Nivea Crème. However, over the years besides perfecting the original formula of the Nivea Crème, Nivea has also created many revolutionary products to its range of offerings that will care for every face, body and all.

Nivea Singapore offers items such as:

• Shampoo
• Skin oil
• Shaving cream
• Facial wash
• Shower gel
• Eye cream
• Facial toner
• Body lotion
• Sun care
• Deodorant

Thanks to the innovative Nivea advertising by Elly Heuss-Knapp, wife of Germany’s first Federal President, Theodor Heuss. The Nivea logo of blue and white became a globally recognised top-selling brand. Elly helped identified the charismatic potential of Nivea’s blue and white brand colours and incorporated them in Nivea commercials. The striking contrast between the two colours made Nivea easily recognisable and the clean and simple design added to customer’s trust towards Nivea being able to provide the best skin care products also grew along.

Developed under Beiersdorf, the world’s leading personal care company based in Hamburg, Germany, Nivea products are targeted towards the mass market and are affordably priced. Nivea launched its first Nivea for Men product in the 1980s after a brand research revealed that customer trust in Nivea was extremely high. This gave Nivea the confidence to venture into the men’s world that was unexplored especially for skin care. Later in the 1990s, several new Nivea families were also launched to offer a much more complete range of skin care for the whole family.

Nivea families include:

• Nivea Visage
• Nivea Bath Care
• Nivea Vital
• Nivea Soft
• Nivea Deodorant

With this expansion, Nivea became Beierdorf’s biggest brand in the market today!

The successful skin care story of Nivea Crème

Nivea’s pure white colour cream is also dubbed as the “mother of all creams”.

Nivea was derived from the Latin word “nix, nivis” meaning snow this means that Nivea means “snow white.” Although regular refinements were carried out to adapt Nivea Creme’s formula to modern scientific findings, in essence the cream has changed by a bit over the last 100 plus years.

On the other hand, the packaging of the Nivea Creme has gone through one complete redesigning since its initial launch. This redesigned pattern is still kept until today. It all happened in the 1920s, aka the “Golden Twenties” era, where “youth” and “leisure” were the new trends. Nivea adapted its brand profile by completely ditching its fancy art nouveau tin can design with a simple, yet distinctive blue tin with white Nivea lettering. A move that made the brand name timeless, achieve higher sales and that Nivea Crème can be found in many households globally even until today.

This marked the beginning of a unique success story over 100 years ago and also gave birth to the most famous skin care brand in the world.

Did you know?

Nivea is the product of impressive creativity, wise business acumen and splendid research. Dr. Oscar Troplowitz bought Paul C. Beiersdorf’s Hamburg-based laboratory in 1890. Leading dermatologist Professor Paul Gerson Unna, told Troplowitz about an innovative emulsifying agent called Eucerit (derived from an ancient Greek word for beautiful wax). Together, they developed the world’s first stable oil-and-water-based cream that can be mass produced in 1911 and called it Nivea.

iprice’s top 5 Nivea Singapore products for the face or body

Here’s our pick of our favourite Nivea bath and body products:

1. Nivea Extra White Firming Body Lotion: a non-sticky lotion that will whitens your skin gradually with constant use
2. Nivea In-Shower Skin Conditioner: get instant silky soft and water-like skin with this convenient moisturizer that’s filled with Sea Minerals
3. Nivea Lip Essential Care: enriched with Jojoba Oil and natural Shea Butter, this lip balm will effectively care for your lips and prevent them from moisture loss
4. Nivea Visage Deodorant Black & White: this roll-on deodorant offers 48 hours reliable antiperspirant protection and will prevent yellow stains on your clothing
5. Nivea Crème Body Crème: this iconic moisturizer will suit any skin type and can be use on all parts of the body even as a lip moisturizer, split ends, dry elbows and hands

Take a browse at other bath and body products offered at the iprice store if Nivea products are not enough!