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Origins of Reebok

In 1895, Joseph William Foster founded the company JW Foster and Sons. The company was producing hand-made shoes and selling them in England. Although shoe sales were quite good, the brand name was not an instant hit even though athletes competing in the 1924 Summer Olympics wore the shoes. The ancestor brand was also the first to make spiked running shoes to help runners to run faster.

Reebok Reborn

Did you know that the brand name Reebok was named after a gazelle based on a South African dictionary after Joe Foster won a bet against Jeff Foster. Joe and Jeff are the grandsons of JW Foster who will later succeed their grandfather’s company. Therefore, in 1958, the company JW fosters and Sons was reborn as Reebok.

How Reebok was brought into the US

In 1979, an American outdoor sporting goods distributor Paul Fireman came upon the Reebok shoes at an international trade show. Impressed by the shoes uniqueness, Fireman attained the North American distribution license for Reebok and brought three running shoes into the American market. Reebok running shoes were sold under the Reebok USA brand at $60 a pair, which were the most expensive shoes for running in the market at that time.

The brand made it big in the US and achieved sales over $1.5 million in 1981 with Reebok track shoes. Reebok then made another shocking move by introducing the first athletic shoe for women in 1982. The move was bold and it paid off well as Reebok became the leading brand for athletic footwear. Ladies were encouraged to be more involved with exercising and the aerobic dance trend also helped with Reebok sales. The Reebok Freestyle shoes took the footwear industry by surprise, making Reebok the top athletic footwear brands in the early 1980s.

3683 products found

Feel the air buoyancy when you stroll about in a pair of Reebok pumps that keep you and the earth’s gravity in sync. If you lead an active lifestyle, then Reebok Singapore is the brand for you. Browse the brand's latest athletic apparels such as sports bras, shorts, jackets, duffle bags, crapis, and singlets or read more about the brand below.

Reebok Off-white Club C 85 Vintage Sneakers
S$ 129.00
Ssense
Low-top buffed leather sneakers in chalk off-white. Perforated detailing at round toe. White lace-up closure. Logo flag at padded nylon tongue in chalk off-white. Logo flag at outer side. Padded collar. Logo printed in green at heel tab. Off-white terrycloth lining. Treaded rubber sole in paper off-white featuring logo at outer heel. Tonal stitching.
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−39%
Reebok Mens Casual Shoes Gl6000 Sports Shoes Running Shoes Classical Walking Shoes (darkblue red) intl
S$ 67.30 S$ 111.30
Lazada
Reebok Low-tops & sneakers
S$ 115.40
YOOX
faux leather, techno fabric, logo, solid color, laces, round toeline, fabric inner, lug sole, flat
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Reebok Low-tops & sneakers
S$ 127.60
YOOX
logo, solid color, laces, round toeline, flat, fully lined, rubber cleated sole, contains non-textile parts of animal origin
Read more
−30%
Reebok Running Shoes
S$ 61.90 S$ 89.00
Zalora
- Running shoes best for long distance run- Synthetic and mesh upper for breathability- Textile insole with memory tech- Targeted high abrasion rubber outsole for traction and durability- Low-cut design for ankle mobility- Lace up fastening
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−43%
Reebok Insta Pump Fury Running Shoes Air Inflation Running ShoesMen's Cashion Shoes(black and white) intl
S$ 134.02 S$ 237.10
Lazada
Reebok White Leather Classic Sneakers
S$ 101.80
Ssense
Low-top brushed leather sneakers in white. Perforated detailing at round toe. Tonal lace-up closure. Logo patch at padded tongue and outer side. Padded collar. Topstitched detailing at sides. Logo printed in grey at heel tab. Tonal textile lining. Tonal foam rubber midsole. Treaded gum rubber sole in tan. Tonal stitching.
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Reebok White Club C 85 Sneakers
S$ 95.00
Ssense
Low-top buffed leather sneakers in white. Perforated detailing at round toe. Tonal lace-up closure. Textile logo patch at padded tongue and outer side. Padded collar. Logo printed in grey at heel collar. Tonal textured rubber sole. Tonal stitching.
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−40%
Reebok Twistform Blaze 3.0 Shoes
S$ 64.90 S$ 109.00
Zalora
Reebok streamlines style and engineering to propel you on your next run, the Twistform Blaze 3.0 Shoes set your pace with transitional wave and rubber placement for traction and supported comfort. - Textile and synthetic upper - 3D FuseFrame upper for lightweight support - Round toe - Five pairs of eyelets with flat lace - Low-cut design for freedom of motion at the ankles - Foam compound provides a soft feel underfoot - Enhanced transition waves propel you forward - Midsole paint line focuses on heel support - Removable Memory Tech Massage insoles - Textile inner - Strategically placed outsole rubber for increased traction - Outsole geometry for flexibility - Synthetic outsoles
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−53%
Reebok Vetements Running Shoes Air Inflation Running Shoes Men'sCashion Shoes(BLACK and White) intl
S$ 110.70 S$ 237.50
Lazada
Reebok Active PR Backpack
S$ 129.00
Zalora
- Unisex fitness and training backpack- CORDURA�® material for added durability- Nylon- External compartment to store your laptop- Zip fastening- Ventilated wet compartment for shoes and swimsuits- Removable and foldable internal organiser for storage- Adjustable straps- Dimension: L30.5cm x H48.26cm x W15.24cm
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Reebok White Club C 85 Sneakers
S$ 101.80
Ssense
Low-top brushed leather sneakers in white. Perforated detailing at round toe. Tonal lace-up closure. Logo flag at padded tongue and outer side. Padded collar. Tonal grosgrain trim at sides. Logo printed in sheer grey at heel tab. Tonal rubber sole featuring logo in grey at outer heel. Tonal stitching.
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Reebok T-shirts
S$ 40.70
YOOX
jersey, melange effect, solid color, round collar, short sleeves, print, no pockets
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Reebok Low-tops & sneakers
S$ 103.20
YOOX
knitted, logo, varnished effect, solid color, laces, round toeline, flat, fabric inner, rubber sole
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Reebok T-shirts
S$ 40.70
YOOX
jersey, solid color, round collar, short sleeves, print, no pockets
Read more
Reebok White Leather Classic Sneakers
S$ 101.80
Ssense
Low-top brushed leather sneakers in white. Tonal lace-up closure. Logo patch at padded tongue and outer side. Logo printed in grey at padded heel collar. Tonal foam rubber midsole. Tonal treaded rubber sole. Tonal stitching.
Read more
−53%
Reebok Vetements Running Shoes Air Inflation Running Shoes Men'sCashion Shoes(BLACK and White) intl
S$ 110.67 S$ 237.50
Lazada
−53%
Reebok Vetements Running Shoes Air Inflation Running Shoes Men'sCashion Shoes(BLACK) intl
S$ 110.67 S$ 237.50
Lazada
Reebok Black Pump Supreme Engine Sneakers
S$ 244.30
Ssense
Mesh slip-on sneakers in black. Round toe. Signature The Pump technology. Textile pull-loop at heel collar. Rubber sole. Tonal stitching.
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−53%
Reebok Vetements Running Shoes Air Inflation Running Shoes Men'sCashion Shoes(white) intl
S$ 110.67 S$ 237.50
Lazada
Reebok Low-tops & sneakers
S$ 150.70
YOOX
techno fabric, rubbery effect, logo, solid color, laces, round toeline, flat, lined interior, rubber cleated sole
Read more
−40%
Reebok Sleeveless T-Shirt
S$ 23.40 S$ 39.00
Zalora
Maximize your running stats as you conquer the tracks with a Reebok sportswear in the gear. The mesh back panels is engineered with SpeedWick technology to keep your skin dry from heat and moisture throughout the routine, the sleeveless tee also features reflective print for low-light runs and increase visibility and safety. - Polyester - Round neckline - Sleeveless - Mesh back panel - Reflective print - Regular fit - Unlined
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Reebok Low-tops & sneakers
S$ 154.70
YOOX
techno fabric, logo, solid color, laces, round toeline, flat, technical fabric inner, rubber cleated sole, contains non-textile parts of animal origin
Read more
−43%
Reebok Insta Pump Fury Running Shoes Air Inflation Running ShoesMen's Cashion Shoes(black and white) intl
S$ 134.02 S$ 237.10
Lazada
Reebok Low-tops & sneakers
S$ 154.70
YOOX
techno fabric, logo, two-tone pattern, laces, round toeline, flat, technical fabric inner, rubber cleated sole
Read more
−47%
Reebok Fury Adapt Running Shoes Light Comfortable Running ShoesMen's Cashion Shoes(black) intl
S$ 76.97 S$ 147.50
Lazada
Reebok White Princess Sneakers
S$ 81.40
Ssense
Low-top brushed leather sneakers in white. Perforated detailing at round toe and sides. Tonal lace-up closure. Textile logo patch at padded tongue and outer side. Logo printed in grey at padded heel collar. Tonal rubber midsole. Treaded rubber sole. Tonal stitching.
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Reebok Black Pump Supreme Ultk Slip-on Sneakers
S$ 271.50
Ssense
Mesh and neoprene slip-on sneakers in black. Round toe. Signature Pump technology. Logo embossed pull-loop at heel counter. Removable insoles. Tonal sculpted carbonated foam midsole. Tonal treaded rubber outsole. Tonal stitching.
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−47%
Reebok Fury Adapt Running Shoes Light Comfortable Running ShoesMen's Cashion Shoes(black white) intl
S$ 76.97 S$ 147.50
Lazada
Reebok Classic Foundation Waistbag
S$ 39.00
Zalora
- Solid tone waist bag - Polyester- 1 back zip pocket- Zip fastening- Adjustable waist strap- Dimension: L23cm x H15cm x W7cm
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−53%
Reebok Vetements Running Shoes Air Inflation Running Shoes Men'sCashion Shoes(BLACK) intl
S$ 110.70 S$ 237.50
Lazada
Reebok Activchill Mesh Tank Top
S$ 55.00
Zalora
- Printed mesh tank top with rounded hem- ACTIVCHILL fabric technology is engineered with enhanced breathability to help keep your body cool so you can maximise your potential whatever the conditions- Mesh on the sides adds ventilation- Round neckline- Unlined- Sleeveless- Relaxed fit- Polyamide blend- Model wears an S and is 174cm tall
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Reebok One Series Activchill Tee
S$ 55.00
Zalora
- Training tee with reflective details for visibility- Cool to the touch ACTIVChill tech wicks sweat for heat and moisture control- Bonded shoulder seams for durability and smooth fit- Underarm gusset for increased mobility- V-neckline- Unlined- Short sleeves- Regular fit- Nylon blend- Model wears an S and is 178cm tall
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−39%
Reebok One Series Short Sleeve T-Shirt
S$ 35.90 S$ 59.00
Zalora
Enjoy a more comfortable ride when you choose to run with Reebok. This particular number is crafted from lightweight, quick-drying material to encourage ventilation. - Stretchable polyblend - Round neckline - Short sleeves - Regular fit - Unlined
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Reebok Style Found Follow Backpack Cd2190
S$ 42.00
Lazada
Reebok Low-tops & sneakers
S$ 92.30
YOOX
techno fabric, logo, multicolor pattern, laces, round toeline, lined interior, rubber cleated sole, flat
Read more
Reebok Les Mills Bodypump Tank
S$ 49.00
Zalora
- Mesh back tank top- Round neckline- Unlined- Relaxed fit- Sleeveless- Activchill technology- Polyamide blend- Model wears an S and is 173cm tall
Read more
−14%
Reebok Style Found Active Backpack
S$ 58.90 S$ 69.00
Zalora
- Casual backpack- Polyester- 3 exterior zippered pockets- Zip fastening- Unlined- 3 interior pockets, 1 zippered pocket and 1 sleeve pocket- Adjustable straps- Dimension: L26cm x H46cm x W13.5cm
Read more
−53%
Reebok Vetements Running Shoes Air Inflation Running Shoes Men'sCashion Shoes(BLACK) intl
S$ 110.70 S$ 237.50
Lazada
−53%
Reebok Vetements Running Shoes Air Inflation Running Shoes Men'sCashion Shoes(white) intl
S$ 110.70 S$ 237.50
Lazada
Reebok Classic Leather Gum Retro Shoes Scarlet / White-Gum ar1215 intl
S$ 132.00
Lazada
−14%
Reebok One Series Activchill Graphic Tee
S$ 41.90 S$ 49.00
Zalora
- Activchill running tee- Round neckline- Unlined- Slim fit- Front print- Mesh back- Short sleeves- ACTIVCHILL fabric technology- Polyblend- Model wears an S and is 174cm tall
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Reebok Shaq Attaq Retro Basketball Shoes
*LIMIT ONE Pair PER Customer. White / Black-Steel v47915 -SH
S$ 384.00
Lazada
−4%
Reebok Women Instapump Fury GT Classic Shoe Black Bd3095 Us5.5-8.5 02' intl
S$ 271.20 S$ 285.50
Lazada
−43%
Reebok Insta Pump Fury Running Shoes Air Inflation Running ShoesMen's Cashion Shoes(white) intl
S$ 134.00 S$ 237.10
Lazada
Reebok Classic Leather 2.0 Retro Shoes White /Black-Gum bs9004 -SH
S$ 154.00
Lazada
Reebok Club C 85 SG
S$ 119.00
Lazada
Reebok Moto Jogger (Black)
S$ 68.50
BigBigPlace
Keep moving with these moto-inspired joggers. Elastic cuffs and a drawcord waistband secure a good fit. The dropped crotch and slim legs make for comfortable wear, while shiny woven details add style to your dance routine. Fabric: 80% Cotton / 20% Polyester, French terry fabric for comfort and lasting wear Fit: Slim with a slightly dropped crotch - wears close to the body for a sleek, sophisticated silhouette Best for: Jogging, layering, cooldowns Stitched panels above knees for durability Shiny woven nylon fabric accents with stitched panels for moto-inspired style Elastic cuffs and waistband stay put
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−39%
Reebok Mens Casual Shoes Gl6000 Sports Shoes Running Shoes Classical Walking Shoes (grey Pink with Blue Soles) intl
S$ 67.30 S$ 111.30
Lazada
Reebok Workout Clean OG Ultraknit Retro Shoes Black / Meteor Grey-Excellent Red-Gum bs5260 -SH
S$ 204.00
Lazada
Reebok Workout Clean OG Ultraknit Retro Shoes Black / Meteor Grey-Excellent Red-Gum bs5260 -SH
S$ 204.00
Lazada
−4%
Reebok Women Instapump Fury GT Classic Shoe Black Bd3095 Us5.5-8.5 02' intl
S$ 242.90 S$ 255.70
Lazada
−5%
Reebok Women Furylite Sole Shoe Collegiate Navy Bd4626 Uk3.5-6.5 04'
S$ 142.50 S$ 150.00
Lazada
Reebok Grey Pump Supreme Ultraknit Sneakers
S$ 271.50
Ssense
Ultraknit slip-on sneakers in skull grey. Round toe. Signature Pump technology. Rib knit collar. Logo-embossed rubberized pull-loop at heel counter. Logo printed at outer heel. Removable insoles. Tonal treaded rubber sole. Tonal stitching.
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−5%
Reebok Women Furylite Sole Shoe Black Bd4624 Uk3.5-6.5 04'
S$ 142.50 S$ 150.00
Lazada
Reebok Women's Reebok Black Classic Clean Trainers Black AUS 5
S$ 122.90
Princess Polly
Reebok Black Classic Clean Trainers Black AUS 5
Read more
−45%
Reebok Mens Casual Shoes Classical Loafer Shoes Old Fashion RunningShoes Retro Men's Loafers(red) intl
S$ 73.60 S$ 135.90
Lazada
Reebok Classic Nylon x Face Retro Shoes Vision / Kindness bd2683 -SH
S$ 118.00
Lazada
−42%
Reebok Mens Casual Shoes Gl6000 Sports Shoes Running Shoes Classical Walking Shoes (army green) intl
S$ 63.60 S$ 111.40
Lazada
−4%
Reebok Women Classic Nylon Slim HV Shoe Grey Bd1784 Uk3.5-6.5 04' intl
S$ 100.00 S$ 105.20
Lazada
−14%
Reebok Style Foundation Follow Grip Backpack
S$ 41.90 S$ 49.00
Zalora
- Casual printed backpack- Polyester- Zip fastening- Unlined- 1 interior sleeve pocket- Adjustable straps- Dimension: L26cm x H44cm x W14cm
Read more
Reebok Classic Leather Ripple Low BP Retro Shoes Black / White bs8298 intl
S$ 147.00
Lazada
−4%
Reebok MEN Print Smooth Ultraknit Running Shoe Blue Bd4531 Uk6.5-10.5 04' intl
S$ 150.70 S$ 158.60
Lazada
−53%
Reebok Vetements Running Shoes Air Inflation Running Shoes Men'sCashion Shoes(white) intl
S$ 110.70 S$ 237.50
Lazada
Reebok Activchill Mesh Tank Top
S$ 55.00
Zalora
- Printed mesh tank top with rounded hem- ACTIVCHILL fabric technology is engineered with enhanced breathability to help keep your body cool so you can maximise your potential whatever the conditions- Mesh on the sides adds ventilation- Round neckline- Unlined- Sleeveless- Relaxed fit- Polyamide blend- Model wears an S and is 174cm tall
Read more
−6%
Reebok Classic Nylon Running Shoes Team Navy / Platinum 39749 -SH
S$ 96.00 S$ 103.00
Lazada
Reebok Classic Nylon Retro Shoes Brave Blue / White bd4902 -SH
S$ 111.00
Lazada
−7%
Reebok Professional Aerobic Step
S$ 542.70 S$ 588.80
Lazada
−39%
Reebok Mens Casual Shoes Gl6000 Sports Shoes Running Shoes Classical Walking Shoes (grey Blue) intl
S$ 67.30 S$ 111.30
Lazada
Reebok Classic Leather Hijacked Heritage Retro Shoes Rose Gold / Black-Timeless bd4604 -SH
S$ 147.00
Lazada
−4%
Reebok MEN Furylite Refine Classic Shoe Black Bd3850 Us7-11 02' intl
S$ 146.00 S$ 153.60
Lazada
−5%
Reebok MEN Instapump Fury Road MCT Classic Shoe Team Purple Bd1613 Us7-11 02' intl
S$ 243.50 S$ 256.30
Lazada
Reebok Classic Leather (Perfect Split Pack) Retro Shoes Noble Blue / Collegiate Navy-White-Gum ar3775 -SH
S$ 132.00
Lazada
Reebok Classic Leather 2.0 Retro Shoes White /Black-Gum bs9004 -SH
S$ 154.00
Lazada
Reebok Pink Club Sneakers
S$ 169.70
Ssense
Low-top patent leather sneakers in shell pink. Round toe. Tonal lace-up closure. Perforated detailing at vamp. Logo embossed at tongue, heel, and outer side. Padded collar. Tonal rubber sole. Tonal stitching.
Read more
Reebok Classic Leather Ripple Low BP Retro Shoes Black / White-Red-Dust Ice bs5218 -SH
S$ 147.00
Lazada
Reebok Gym Ball Grey, 75cm & Premium Yoga Mat Orange(Bundle)
S$ 185.80
Lazada
−1%
Reebok Womens Princess Classic Shoe, Techy Red/White/Black, US intl
S$ 146.00 S$ 148.00
Lazada
−4%
Reebok MEN Furylite Refine Classic Shoe College Navy Bd3848 Us7-11 02' intl
S$ 150.70 S$ 158.70
Lazada
Reebok Classic Leather (Weathered & Washed) Retro Shoes Shell Pink / Whisper Grey-Lilac-Black bs7865 -SH
S$ 147.00
Lazada
Reebok Bolton Golden Neutrals Retro Shoes Rose Gold / Lilac-Ash-Chalk bd3743 -SH
S$ 154.00
Lazada
−4%
Reebok Women Instapump Fury Hype MET Classic Shoe Black Bd4890 Us5.5-8.5 02' intl
S$ 242.90 S$ 255.70
Lazada
−5%
Reebok Women Furylite AR Running Shoe Pink Bs9270 Uk3.5-6.5 04' intl
S$ 150.40 S$ 158.30
Lazada
Reebok Inferno AR1276 heh running shoes sneakers couple
S$ 130.50
Qoo10
Reebok Inferno AR1276 heh running shoes sneakers couple
Read more
Reebok Classic Leather Lite Lux Retro Shoes Tin Grey / Paper White-Excellent Red-White v70844 -SH
S$ 161.00
Lazada
−14%
Reebok Active Enhanced Grip Bag 48L
S$ 75.90 S$ 89.00
Zalora
- Unisex training duffel bag- Front mesh panel enhances ventilation- Reflective details increase visibility- Polyester- Main compartment with zip fastening- Three interior mesh pockets- Detachable and adjustable shoulder strap- Twin grab handles- Dimensions: L55.88cm x H30.48cm x W27.9cm
Read more
Reebok Classic Leather Outdoor Retro Shoes Stone / Chalk-Blue-Purple-Red aq9778 -SH
S$ 139.00
Lazada
−5%
Reebok MEN Print Smooth Ultraknit Running Shoe Black Bd4532 Uk6.5-10.5 04' intl
S$ 145.90 S$ 153.60
Lazada
Reebok Classic Leather MSP Retro Running Shoes Dark Brown / Classic White bd4886 -SH
S$ 154.00
Lazada
Reebok Classic Nylon Arch Retro Shoes White / Brass-Black bd3076 -SH
S$ 132.00
Lazada
Reebok Classic Nylon x Face Retro Shoes Vision / Kindness bd2683 -SH
S$ 118.00
Lazada
−5%
Reebok MEN Plus Runner Ultraknit Running Shoe Black Bs5453 Uk6.5-10.5 04'
S$ 142.50 S$ 150.00
Lazada
−5%
Reebok MEN Instapump Fury Road MCT Classic Shoe Team Purple Bd1613 Us7-11 02' intl
S$ 243.50 S$ 256.30
Lazada
Reebok Classic Leather Ripple Low BP Retro Shoes White / Black-Primal Red bs5219 -SH
S$ 147.00
Lazada
−5%
Reebok Women Furylite Tech Shoe Grey Aq9015 Uk3.5-6.5 04' intl
S$ 150.40 S$ 158.30
Lazada
Reebok Classic Leather Outdoor Retro Shoes Stone / Chalk-Blue-Purple-Red aq9778 -SH
S$ 139.00
Lazada
−53%
Reebok Vetements Running Shoes Air Inflation Running Shoes Men'sCashion Shoes(BLACK) intl
S$ 110.70 S$ 237.50
Lazada
Reebok Classic Leather TDC Retro Running Shoes Scarlet / White-Gum bd3231 -SH
S$ 139.00
Lazada
−5%
Reebok Women Furylite AR Running Shoe White Bs9272 Uk3.5-6.5 04'
S$ 142.50 S$ 150.00
Lazada
Reebok FuryLite Contemporary Running Shoes Blue Sport / Chalk-Steel aq9081 -SH
S$ 139.00
Lazada

Reasons to Workout with Reebok Singapore!

Perhaps one of the most well-recognized sports brands today, Reebok is a revolutionary when it comes to sportswear. The brand is dedicated to creating cutting-edge sportswear, shoes, and accessories to help you lead a healthy and active lifestyle. The brand is well-known in the CrossFit scene for creating products dedicated to the needs of CrossFitters across the globe. However, you don't have to be one to enjoy the fashionable and functional collection of shoes and apparel from Reebok Singapore. Here are reasons why you should switch to Reebok:

Reebok Technologies

One reason that you should consider about Reebok is the unique technologies that they have developed for athletes throughout the years. Focused mostly on their footwear line, Reebok ensures comfort, function, and style when it comes to their sneakers. Below are some technologies that your Reebok shoe most likely would have:

Reebok EasyTone

By incorporating balance pods under the heel and the forefoot of the shoe, it creates a natural instability in each step that helps tone your legs. Your muscles adapt to the subtle instability, unknowingly tensing up your leg muscles,

Reebok KineticFit

This technology uses a series of engineered stretched panels that help accommodate changes in size and shape of your foot every time you move.

Reebok HexRide

HexRide is a cushioning technology developed by Reebok that cushions your foot while providing a lightweight ride. The cushion is hollowed out into hexagonal recesses which traps air and is sealed in with an impact-resistant polymer.

Reebok DMX Foam

A signature footwear foam used by Reebok that is more consistent and typically last longer than conventional midsole foams.

Reebok DMX Shear

Another cushioning system developed by Reebok, the DMX sheer works to evenly distribute stress at the heel on impact. By allowing the foot to continue to move forward while slowing down the heel, the force is evenly distributed vertically and horizontally.

Reebok DMX Max

Another technology developed by Reebok, the DMX Max is a hollow two-pod cushioning system designed to incorporate as much DMX cushioning as possible. The air trapped inside the cushion travels back and forth with each stride which delivers sensationing comfort.


Labels launched by Reebok

A street-inspired footwear label named Rbk was launched by Reebok in 2002.Targeting a younger audience, the brand infused music, sports and entertainment with its Rbk label. Shoes were stylish, cool and edgy in design and Reebok once again held the spotlight by collaborating with well-known rapper Jay-Z for a collection. This was also a first of its kind for a non-athlete to have a signature athletic footwear collection.

Besides street wear, Paul Litchfield who is Reebok’s current Head of Advanced Concepts came out with a new idea to improve the fit of its sneakers in the late 1980s. His new idea was to upgrade Reebok’s once renowned pumps by installing inflatable chambers that “pump up” the shoe for a customized fit. With no two feet being alike, your Reebok pumps will have comfortable and snug fit shoes as the pumped air can equalize your feet and the ground. Back then, it was considered a crazy idea.

Reebok Athletes and Endorsements

The youngest male Grand Slam titleholder Michael Chang was a very appealing ambassador for Reebok. Basketball superstars like John Paxson and Horace Grant of the Chicago Bull, Shaquille O'Neal were among Reebok’s most successful basketball players that hyped up the Reebok pumps. The Reebok Pump D-Time was the signature shoe for basketball star Dee Brown, who wore the pumps when he won the '91 Slam Dunk contest after pumping up his Omni Lites.

Other celebrity endorsements of the Reebok brand include Erin Andrews, Nicole Scherzinger, Chad Johnson, Toni Nkhahle, Rick Ross, Swizz Beatz, Amir Khan and many more.

Reebok and CrossFit

Reebok the brand which is a strong supporter of fitness training is also a major sponsor of the CrossFit sport. According to William O'Connor of The Daily Beast, CrossFit has spread like wildfire in the fitness community, starting as one Santa Cruz-based gym in 2000 and growing to over 10,000 worldwide. Social engagement was a key factor in popularising the sport as more people are getting more health and fitness conscious. Reebok is the official CrossFit gear for crossfitters worldwide as Reebok gear are recognised for its durability-focused fitness gear. Reebok sponsors the sport itself as the fans of the CrossFit sport are also the athletes.

Reebok is a sports brand trusted by many athletes across the globe. The brand creates footwear and apparel built-in with cutting-edge technology that you can't get from other brands. Find the best Reebok products at iPrice!

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