Trends & Guides

5 ColourPop Must-Haves to Unleash Your Inner Instagram Baddie

09 August 2017 | Febriana Ramadhanya

Have you ever scrolled through Instagram and wonder how all those girls (and guys) get their eyebrows to be so on fleek and their makeup to be so on point? Well, prepare to get your edges snatched with these 5 must-haves from ColourPop to bring out your inner Insta baddie.

ColourPop emerged out of nowhere on the Internet and little was known about this Californian cosmetic company. Yet, people flock onto their website to grab their best-selling products. Now, so many makeup gurus and artists have at least one ColourPop cosmetic products and have considered it their holy grail.

An Instagram baddie is described as someone on the social media platform whose makeup game is always flawless. They would always have their eyebrows drawn and arched, eyeliner flicked effortlessly, and their lips plumped to perfection. In order to achieve the classic Instagram baddie look, here are 5 Colourpop must-haves you need to add into your makeup collection.

ColourPop Brow Colour and Pencil

After you’ve your base and contour, you should first move on to your brows. With the help of ColourPop Brow Colour and Pencils, you can easily achieve sculpted eyebrows that Instagram baddies are famous for. ColourPop offers brow gels and pencils for people with blonde, red, brunette, and jet black hair so your brows will always match your natural or dyed hair.

To get on fleek eyebrows, groom your brows to the shape that you desire and create an outline with the ColourPop Brow Pencil following the natural shape of the brows. Then, fill it in with the ColourPop Brow Colour gel until you get the intensity that you want. Although if you truly want to emulate the baddie brows, think Cara Delevingne and fill them till you don’t see any empty spaces between the brow hairs.

ColourPop Eyeshadows

The eyeshadows you use are as equally important as fleek eyebrows and a popping highlight. Baddies use eyeshadows to create depth and dimensions and it’s especially gorgeous if you put on a pair of colored contact lenses for a striking contrast. ColourPop offers hundreds of eyeshadows in varying shades as well as in different finishes.

The ColourPop eyeshadows include the Super Shock Shadow, individual shadows with glitter, metallic, or matte finishes, Pressed Powder Shadow, which comprises of palette collections, Eyeshadow Pigments for a subtle splash of color, and Curated Shadow Palettes. To successfully follow how baddies do their eye makeup with ColourPop eyeshadows, always remember to apply light shades all over the lid, transition colors on the upper crease, and the darkest shades go on the outer corner of the eyes.

ColourPop Eyeliner

Just like their eyebrow products, ColourPop have released eye crème gel colour and eye crème gel liner pencil. The eye crème gel colour liner is better if you want to do a cat-eye with a dramatic flick. The pencil gel liner can be used to tight line your waterlines or to smoke out the under eye.

Some baddies would stick to the regular black liner to do their dramatic cat-eye or smoky under eye, but it never hurts to show off your creativity with the color of your liner. ColourPop offers gel liners and pencil liners in brown, yellow, grey, blue, purple, green, and maroon. As long as the lines are clean and precise, the color of the liner shouldn’t matter. In fact, Instagram baddies get more exposure when they play around with their makeup so do consider the fun-colored ColourPop eyeliners.

ColourPop Highlighter

Balance your deep and sharp contour with some eye-catching highlighters from ColourPop. The brand has released highlighters in the form of liquid, press powders, and individual crème highlighter pots. Not only these highlighters are extremely glittery, they can also be used as a blush due to their color pigments. For example, the Forget Me Not Super Shock Highlighter is a light pink highlight that can also pass as a rosy blush on.

The strategy to applying highlight like a baddie is to figure out the areas on your face where light would hit first. Normally, baddies would apply highlighters on their cheek bones, under the brows, and on the cupid’s bow.

ColourPop Ultra Matte Lipstick

No one can achieve baddie status without putting on some liquid matte lipsticks. Matte lipsticks are known for its plumping effect and if Kylie Jenner has taught us anything, plump lips are all the rage these days. With the help of ColourPop Ultra Matte Lipsticks, you don’t have to blow your budget on lip fillers.

Start off with the Colourpop Lippie Pencil to line your lips; it’s best to use a darker color for this step to give the illusion of a bigger, plumper lips. Then, fill in the lips with a ColourPop Ultra Matte Lipsticks and blend the colors together. It’s said that neutral lipsticks can make your lips seem much plumper and luckily, ColourPop has tons of neutral and lighter shades like their best-sellers, Bumble, Beeper, Tulle, and Trap.

After putting on these five ColourPop makeup essentials, match the baddie makeup look with an equally-as-fierce outfit. Wear your trusty choker, streetwear outfits, and a pair of sporty sneakers. If you’re unsure where to start with your baddie outfit, we’ve covered the top 4 streetwear brands and 4 essential adidas sneakers that all millennials must have to become the ultimate baddie.


This Californian brand is famous for its matte lipsticks and eyeshadows, all in a very attractive price point. Curious on what other makeup products they offer? Check out the top selling ColourPop makeup products below!

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