The history of Apple and its rise to greatness - Apple Singapore
Established on the 1st of April 1976 as Apple Computers, Steve Jobs, Steve Wozniak, and Ronald Wayne first sold the Apple I as a personal computer kit. The kit was designed and hand-built by Wozniak and was first showcased to the public at the Homebrew Computer Club.
After being incorporated on the 3rd January 1977, multimillionaire Mike Markkula provided essential business expertise and funding of $250,000 of which after the first five years of operations, revenues grew tremendously, doubling every four months. This enabled mass production of the Apple II and made way for Apple to become the biggest home computer company of the early 80’s. The Apple II was a huge success in home and with businesses. However, in 1980, IBM launched their own home computer and the pressure was on for Apple to innovate.
After the failure of the Apple III (being designed by a committee), Jobs took a team of Apple staff to the Palo Alto Research Centre run by Xerox. It was there where Apple felt inspired from the Xerox Alto’s Graphical User Interface (GUI) that uses a mouse to navigate and execute tasks on the computer. Apple’s first attempt to implement the GUI was with the Apple Lise, in 1983. Lisa was a high-end business computer though it was expensive and did not sell as well enough as expected.
Through this failure, Jobs thought that the company needed better leadership and invited John Sculley to leave Pepsi-Cola to become CEO of Apple with the phrase, ‘Do you want to sell sugar water to kids or do you want to change the world? ’The Apple Macintosh was launched in 1984 and became instantly popular to anyone who needed an easy-to-use computer with unrivalled graphics. In 1989, Apple launched the Mac Portable as a first attempt at building a portable computer.
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As Apple was facing renewed competition from other PC manufacturers that were building IBM-compatible machines and in 1994, under
In 2000, the iMac was introduced as a brightly coloured and was considered the first step in renewing the direction of the company. This introduction was tagged with the launching of the PowerMac G4 and the PowerBook G3—two most powerful computers of their day.
Apple brought out the iPod in 2001. It was equipped with a scroll wheel that
With the launch of the iPod Mini, Apple was grasping the world’s biggest-selling mp3 player. Part of its success was that it worked with Apple’s own iTunes software. In 2003, the iTunes Music Store was launched and allowed people to easily and legally buy songs over the Internet for the first time.
Apple dropped a bombshell with the introduction and launching of the iPhone with features that transcended its rivals. The initial iPhone pioneered the usage of a multi-touch display to control it and use the same OS 10 operating system as the Mac.
As of 2010, the Mac line up consists of astounding products like the MacBook,
Most recently, Apple launched its latest iPhone, the iPhone 6 and iPhone 6 Plus with features that gratifyingly adapts and enhance your day-to-day lives.
Bringing gadgetry closer to you, the Apple iWatch condenses your favourite Apple technology to fit on your wrist. From time to emails to fitness monitors, the iWatch has every app to suite your lifestyle.
The iPod generation of devices
For owners of older iPhones looking for an upgrade, the iPhone 6 and 6 Plus are thinner and come equipped with faster A8 processors, improved cameras, speedier Wi-Fi and LTE cellular data connectivity, better voice quality on voice-over-LTE, and more on-board storage. The iPhone 6 is a boost from a 4-inch display (iPhone 5 & 5S). Though the 6 Plus may simply be too big for some but you do get a large display with extended battery life.
For iPhone 5S owners or habitual iPhone upgraders, one of the main reasons for you to get the new upgrade is that they support Apple Pay. With the improved processor, camera, 4G LTE and Wi-Fi speeds, and possible battery-life gains, they are a great improvement to your Apple-eagerness.
After the untimely death of Steve Jobs, Apple Inc. did not falter but flourished with great enthusiasm. Coupled with the need to race against every bit of technology advancements brilliant minds have to offer, the brand will continually produce and launch great innovative products that will progressively be a part of human interaction with technology. So, there is no more time to lose—grab the next iPhone and be in the race! At